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" Yes, we are a producer of cameras, but we understand that at the end of the day, you have to make photos in software. A lot of companies focus on the camera side, and a lot are on the software side. There's a chasm between the two. "

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" I loved photography but was frustrated by the limitations of cameras. When trying to take a picture of a friend's young, active daughter using my DSLR, it was impossible to capture the fleeting moments. "

Ren Ng

Picture

Impossible

Friend

" Camera 1.0 was film. Camera 2.0 was digital. 3.0 is a light-field camera that opens all these new possibilities for your picture taking. "

" Light field photography unleashes the power of the light, to forever change how everyone takes and experiences pictures. "

" The megapixel war in conventional cameras has been a total myth. It's taking us all in the wrong direction. Once a picture goes online, you're throwing away 95 to 98 percent of those pixels. "

Ren Ng

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" I don't remember the first picture I took, but I actually found a picture of myself on a trip back to my old family home in Malaysia. I'm five years old, sitting on the floor with the family camera in my hand. It was a film camera - not a DSLR - with a fixed lens and a nice manual zoom. "

" With Illum, we're able to start to customize that supply chain in a very deep way... to rethink the entire imaging pipeline. "

" Light-field photography is a transformational technology that needs a transformational product to introduce it. For the first time, we have a light-field camera that's going to be for everyone - not something in a huge room in a research facility. "

" If you think about all the light that enters - that enters the lens of a camera, that's much more than a photo. The light field is all the higher-dimensional information that's lost in a regular photo. When we record all this information, that provides us the opportunity in software after the fact. "

" I just love taking pictures. "

" Photography has always been a passion of mine, but I began to study light field photography when I was in the Ph.D. program at Stanford University. "

" With light field technology, there is a huge opportunity for creativity in photography that hasn't been available in the past. "

" DSLRs take beautiful pictures, but they are hard to focus. "

" The merging of science and art is at the core of what we do. "

" On the personal side, I was rock climbing and taking pictures with my friends. We took all sorts of portrait and action pictures, and I was thinking at the time that these are inherently difficult to focus correctly. "

" I am a very keen photographer. I have enjoyed taking pictures since I was a kid with my family, but I became more serious about it at university. "

" We have seen amazing, creative and interactive pictures from camera owners, and I'm looking forward to the Lytro camera being available in Australia. "

" There's something about light field photography that's just magical. "

" For low light, all the light rays participate. We're using all the light coming through a large aperture to make a picture with a large depth of field - totally impossible with a conventional camera. "

" When a regular camera focuses physically, what the regular camera is doing is adjusting the lens relative to the sensor to bring different parts of the scene into focus. "

" Catching the right fleeting moment, with the right focus, is a very difficult thing to do. "

" I've always been very interested in the question of how computation can fundamentally advance the things that we can see. This led me to have a fascination with medical imaging, especially things like MRI and scanning, and eventually computer graphics. "

" Unlike regular digital or film cameras, which can only record a scene in two dimensions, light field cameras capture all of the light rays traveling in every direction through a scene. This means that some aspects of a picture can be manipulated after the fact. "

" Mark Horowitz and I built it onto an optical bench in the lab. We spent and eight-hour span putting this optical light path together. "

" It's very difficult to take candid portraits of children because they're moving around all the time. "