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" You can't write about a personal struggle if you're going to water it down to meet everyone's expectations about what's appropriate. "
Heidi Roizen
You
Water
Struggle
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" You know what kind of companies generally survive? Companies that make more money than they spend. I know, duh, right? "
Heidi Roizen
Know
You
Survive
" I know a few CEOs who delegate the understanding of their financials and their business metrics to the CFO, and then stop worrying about all that 'numbers stuff.' Don't do that. You have to know your numbers inside and out - they are your life blood. "
Heidi Roizen
Understanding
Life
Know
" My dog wants the entrepreneurial community to know how thankful she is for the fact that she gets to go out. She has heard more pitches than probably much of the world. "
Heidi Roizen
Thankful
Dog
World
" Isn't it interesting that markets are not just perfect? In business school and economic theory, you learn all about those perfect markets, and there's no such thing as a perfect market. "
Heidi Roizen
Perfect
Business
Interesting
" I think women let themselves be burdened by failures much more than men do. They agonize - and I do it a lot, too - and rethink them. "
Heidi Roizen
Men
More
Much
" I thought of calorie-counting as a budget: I was happy to skip bread at dinner so I could 'spend' on a glass of wine. "
Heidi Roizen
Thought
Bread
Happy
" I bought myself a DVD set of 'Lost' and only allowed myself to watch it while I was strength training. Sometimes I'd exercise longer than I intended to because I didn't want to turn it off. Talk about positive reinforcement! "
Heidi Roizen
Positive
Training
Strength
" You know what somebody else's fundraise metrics are to you? Irrelevant. You know what your own last round post was? Irrelevant. Yes, I know, not legally, because of those pesky rights and preferences. But emotionally, trust me: it is irrelevant now. We even have a name for this - valuation nostalgia. "
Heidi Roizen
Know
Me
Trust
" I used to fall into the trap of thinking that taking care of my husband and kids was more important than taking care of myself. Now I have a new attitude: You know when you're on an airplane and the manual tells you to put on your oxygen mask first and then help the person next to you? I feel the same way about my health. "
Heidi Roizen
Thinking
Myself
Health
" I can't tell you how many board meetings I've been in where the CEO is anguished over the impacts on morale that cost cutting or layoffs will bring about. You know what hurts morale even more than cost-cutting and layoffs? Going out of business. "
Heidi Roizen
You
Business
Meetings
" The individual dynamics going on within a venture fund are critically important to you. Unfortunately, they're also very opaque. "
Heidi Roizen
Individual
Very
You
" You can't let a failure keep you down, because if you stay down after you fail, you are going to stay down for good. "
Heidi Roizen
Good
Failure
Fail
" Don't define yourself by your mistakes or by the single thing you are at your work. "
Heidi Roizen
Yourself
Work
Single
" I don't know any successful entrepreneur that doesn't have at least a handful of stories about the things they did that went horribly wrong. "
Heidi Roizen
Wrong
Successful
Know
" Women as consumers are a very powerful force. "
Heidi Roizen
Powerful
Force
Consumers
" If you have to be a female in business, Silicon Valley is the best place because it's a meritocracy. It's not about who you are, it's about what you can do. "
Heidi Roizen
Business
Best
Place
" Venture capital is debt. People don't understand that. "
Heidi Roizen
Understand
Debt
People
" I'm the classic old-school entrepreneur that says let's build companies of lasting value. "
Heidi Roizen
Value
Classic
Build
" Do deals with the people you want to work with, and the success will follow. "
Heidi Roizen
Work
You
Success
" I put working out on my calendar as if it were a part of my job. It makes exercise as important a priority as brushing my teeth - something I need to do every day. "
Heidi Roizen
Exercise
Day
Important
" If you're the only woman in the room, and you raise your hand, there's a good chance your question's going to get answered. You stand out. "
Heidi Roizen
You
Good
Hand