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" You have to trust yourself, not research. Not testing. Testing helps, but you have to trust your own taste. If your taste says something isn't any good, don't let research rationalize that out of its own truth. "

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" It's a simple quality of human nature that people prefer to choose to do things rather than be ordered to do them. In fact, as soon as you tell me I have to do something - give a speech, attend a banquet, go to Cannes - I immediately start looking for ways to avoid doing it. "

Brian Grazer

Quality

People

Nature

" You have to know the weeds - to have lived in them - to delegate. I wouldn't want to be a leader who had never lived in the weeds. "

" I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements. "

" I think that we all absolutely have curiosity. It brings about knowledge. It's energizing. It's spiritually empowering. It makes us more interesting as people. "

Brian Grazer

People

Think

" Artists, whether they're Tom Cruise or John Waters or Ron Howard or Oliver Stone, you can empower them to become a better version of themselves, but you cannot change them 180 degrees to be someone they are not. "

" I went to USC. I wasn't a rich kid or anything like that, so I had to get a scholarship. Went to USC; my first year, I took 26 units, so I got to have a nickname. Everyone goes, 'There's 26.' So I had a nickname. Having a nickname is a good thing because then you start to get popular, and you keep that going. "

" I like BBC news; I like some London news because you can get it earlier then anywhere else. I like Charlie Rose a lot. "

" I try to be thoughtful when I speak but not edited. I make mistakes, but people like vulnerability. "

" Under no condition can you teach curiosity. "

" I don't like to boss people around. I don't get motivated by telling people what to do, I don't take any pleasure in it. So I manage with curiosity, by asking questions. "

" You can get good at finding access in the entertainment business. But the ideas, the narratives themselves, they are the only things that are going to be of any value. "

" I was 45 years old when I decided to learn how to surf. "

" The Porsche was just a vehicle to get to another place. I used it to change people's perceptions of me. I had grown up really middle class. USC was filled with elitists, richies who would go skiing every weekend. So I pretended like I was part of that world - to be accepted. "

Brian Grazer

Weekend

World

" A producer is supposed to generate an idea for a movie. And then they're supposed to create the team, the group of people that are gonna make this movie. And within that team, the producer has to have a creative vision and a fiscal vision, and they have to adhere to both things. "

" There is evidence that people do want to watch shows back to back - that's why DVR use is so high. When you're able to DVR something, people will watch more than one episode. "

" They say that life is tough enough. But I guess I like to make things difficult on myself, because I do that all the time. Every day and on purpose. That's because I believe in disrupting my comfort zone. "

" Curiosity at work isn't a matter of style. It's much more powerful than that. If you're the boss, and you manage by asking questions, you're laying the foundation for the culture of your company or your group. You're letting people know that the boss is willing to listen. "

" Being interested in other fields and meeting experts outside entertainment - whether it's a two-hour conversation with John Nash that turns into 'A Beautiful Mind' or talking to people in architecture or fashion, CIA directors or Nobel laureates - has given me a better sense of which ideas feel authentic and new. "

" When I first started out in the entertainment business, I made a list of people I thought it would be good to meet. Not people who could give me a job or a deal, but people who could shake me up, teach me something, challenge my ideas about myself and the world. "

" I only make movies that are interesting to me. "

" Nothing to me is unexpected. No disappointment is unexpected - whether it's movies or people or relationships. I'm always ready for the punch directly between the eyes. So I get hurt, but I never get hurt. Happens all the time. "

" I started in TV movies and then had success in my move to features with 'Night Shift' and 'Splash'. "

" I like challenges; I like excitement. I like entering different worlds and trying to succeed - not excel, but succeed. "

" I like learning stuff. The more information you can get about a person or a subject, the more you can pour into a potential project. I made a decision to do different things. I want to do things that have a better chance of being thought of as original. I do everything I can to disrupt my comfort zone. "