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All Quotes by author - Jonah Peretti

" A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential. "

" At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news. "

" BuzzFeed started as a lab with a small team where we would play with ideas. "

" I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company. "

" If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads. "

" I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology. "

" I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact. "

" I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well. "

" It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames. "

" It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true. "

" Mormons know that it's not enough to practise your religion - you also have to spread your religion. "

" One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print. "

" People don't do good work when they feel like losers and are second-class citizens within their own company. "

" People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share. "

" People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of. "

" People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time. "

" People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content. "

" The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere. "

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