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All Quotes with the tag - Advertising

" A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard. "

" Advertising - a judicious mixture of flattery and threats. "

" Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress. "

" Advertising at its worst will be killed by the Internet. And rightly so. "

Maurice Saatchi

" Advertising degrades the people it appeals to; it deprives them of their will to choose. "

" Advertising doesn't create a product advantage. It can only convey it. "

William Bernbach

" Advertising generally works to reinforce consumer trends rather than to initiate them. "

Michael Schudson

" Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?' "

" Advertising has always been about creating awareness. We started to question that logic. Discovery-led consumption is where we are headed. We are bringing window shopping to the mobile platform. "

" Advertising has always been a huge unrecognised source of outdoor relief for the arts. "

" Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. "

Richard Edelman

" Advertising has done more to cause the social unrest of the 20th century than any other single factor. "

Clare Boothe Luce

" Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers. "

" Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. "

Maurice Saatchi

" Advertising in the past has been predicated on a mass market and a captive audience. "

Howard Rheingold

" Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. "

" Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. "

" Advertising is a nebulous beast at the best of times. "

Antony Johnston

" Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero. "

F. Scott Fitzgerald

" Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. "

" Advertising is a very fundamental need, so I don't think it's going to go away. "

" Advertising is a wonderful lubricant for business, if it's used properly. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. "

William Bernbach

" Advertising is legalized lying. "

" Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have. "

" Advertising is only evil when it advertises evil things. "

" Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. "

" Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that. "

Thomas Peterffy

" Advertising is speech. It's regulated because it's often effective speech. "

Jef I. Richards

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