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All Quotes by author - Leo Bogart
" Advertisements may be evaluated scientifically; they cannot be created scientifically. "
Scientifically
May
Created
" In my opinion, fun is what makes advertising successful. "
Successful
Fun
Advertising
" The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. "
Recognition
Success
Advertising
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