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All Quotes by author - Maurice Saatchi
" Advertising at its worst will be killed by the Internet. And rightly so. "
Will
Internet
Advertising
" Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. "
Business
Advertising
Proud
" Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. "
Audience
Intelligence
Respect
" All media owners want to attract advertising revenue. Google is no different. "
Advertising
Media
Google
" America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian. "
America
Giving
God
" America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring. "
Dignity
Independence
Desire
" Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.' "
She
You
World
" Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere. "
Great
Creativity
Time
" If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you. "
Stand
You
People
" I'm instinctively a Conservative. "
Instinctively
Conservative
" In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. "
Best
Technology
Mind
" It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination. "
Values
Self
Politics
" I write in the most distressingly slow way in terms of punctuation and grammar. "
Way
Most
I Write
" My mother was very protective of her four boys. "
Protective
Four
Her
" Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience. "
You
Magic
Nobody
" Poetry can't cure cancer, but it can save your life until you die. "
Cure
Cancer
Life
" Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title. "
World
Eye
King
" Politics is not a world for the squeamish or fainthearted. "
World
Politics
" Sibling relationships are complicated. All family relationships are. Look at Hamlet. "
Look
Sibling
Relationships
" Simplicity is the outcome of technical subtlety. It is the goal, not the starting point. "
Starting
Goal
Point
" Speaking up for America has become a lonely ordeal. "
America
Lonely
Become
" The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. "
World
Think
Person
" There is no rivalry between Google and traditional advertising. "
Google
Advertising
Between
" The Tories win elections when they lead on economic competence. "
Tories
Lead
Elections
" True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world. "
World
Independence
Point
" When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience. "
Experience
Mind
Service
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