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" A lot of the reason I wanted to become an entrepreneur and avoid working for others is that you get to create the world you want to live in and the company you want to work for, and I've loved that. It's a part of entrepreneurship that women should really embrace. "

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" Every place has a story - or a thousand stories. Findery brings places to life, be they where you stand or where you hope to go. "

Caterina Fake

Story

Stand

You

" I spent many years in college studying English literature. I was on the verge of attending grad school to get a Ph.D. in Renaissance poetry - my lost careers were being a writer, artist, or academic. Do I regret spending all that time poring over Shakespeare when I could have been getting a jump start on the competition? Not at all. "

" Do not seek prizes that aren't worth getting. "

" I was an eccentric teenager in suburban New Jersey, in a town mostly interested in sports, popularity, and clothes. A fan of Jorge Luis Borges, I found a group of Borges scholars from Aarhus, Denmark - perfect strangers - whom I connected to online and immediately became enthralled by the idea of virtual communities. "

" I've had two IPOs: with Etsy in 2015 and Cloudera in 2016. There have also been a ton of trade sales in my portfolio. "

" Facebook is a powerful company, yes, but so was IBM. "

" College is an environment designed to encourage openness - the ability to think of things in novel ways and entertain unconventional beliefs. "

" Entrepreneurship works on the apprenticeship model. The best way to learn how to be an entrepreneur is to start a company and seek the advice of a successful entrepreneur in the area in which you are interested. Or work at a startup for a few years to learn the ropes. "

" The single thing I've found it valuable to memorize is poetry. "

" Sometimes you climb the mountain, and you fall and fail. Maybe there is a different path that will take you up. Sometimes a different mountain. "

" As a child, I learned hundreds of poems by heart, which I can recite to this day. "

" When you have a failed pitch, you meet many more venture capitalists than you really want to. "

Caterina Fake

Venture

You

" Rob Kalin, Etsy's founder, never finished college. Evan Williams, Biz Stone, Jack Dorsey - the founders of Twitter - are not college graduates. Mark Zuckerberg, Facebook founder, is another dropout. And, of course, Steve Jobs and Bill Gates. "

" Good parents, who are able to maintain the affection and respect of their children and whose offspring admire them and value their good opinion, can be reasonably certain that their values and ways of socialized behaving will be adopted by the next generation. "

" Trade sales are the bulk of exits, and there's no shame in that. Sometimes, it's exactly the right thing to do. "

" I can't tell you how many times I've booked an air ticket only to get to the airport and find out they killed my ticket because it goes into the system, and the program tosses a ticket that says 'fake' on it. Twice I've gone to the counter for a KLM flight through Northwest and have been rejected. "

" It's fairly easy to know when you've succeeded because you're kind of hanging on for dear life. It's such an unstoppable juggernaut; you're trying to stay with your head above water because things are moving so fast. "

" Being pregnant has all kinds of advantages. People keep telling you how beautiful you look. They do it over and over. Very sweet of them, but it is just not true. I've seen myself before, and I've definitely looked better. "

" If the business were a play, Act One is, 'Woohoo, bright and bushy-tailed. We're going to make something great!' Act Two is, 'We're six months behind on back-end development.' "

" Dream, struggle, create, prevail. Be daring. Be brave. Be loving. Be compassionate. Be strong. Be brilliant. Be beautiful. "

" I love Hunch, the awesome team, my brilliant cofounders - we're doing great work and building a great company. "

" I joined the board of Etsy when it was just three founders, and I helped recruit the COO and CTO, Chad Dickerson, who later became the CEO. "

" If you built a successful company the first time, it's really important not to fall into the trap of resting on your laurels and doing the same thing the next time. It's stepping into the unknown that enables you to create something fresh, new, and innovative. "

" If you look at all the companies I've been involved with - Flickr, Etsy, Findery - communities are a significant part of them. Connecting people to each other, user-generated content, building interactions. That's what I've cared about most. "