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" If the business were a play, Act One is, 'Woohoo, bright and bushy-tailed. We're going to make something great!' Act Two is, 'We're six months behind on back-end development.' "

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" If you look at all the companies I've been involved with - Flickr, Etsy, Findery - communities are a significant part of them. Connecting people to each other, user-generated content, building interactions. That's what I've cared about most. "

Caterina Fake

Building

You

Content

" I can't tell you how many times I've booked an air ticket only to get to the airport and find out they killed my ticket because it goes into the system, and the program tosses a ticket that says 'fake' on it. Twice I've gone to the counter for a KLM flight through Northwest and have been rejected. "

" I love Hunch, the awesome team, my brilliant cofounders - we're doing great work and building a great company. "

" I've had two IPOs: with Etsy in 2015 and Cloudera in 2016. There have also been a ton of trade sales in my portfolio. "

" Trade sales are the bulk of exits, and there's no shame in that. Sometimes, it's exactly the right thing to do. "

" It's fairly easy to know when you've succeeded because you're kind of hanging on for dear life. It's such an unstoppable juggernaut; you're trying to stay with your head above water because things are moving so fast. "

" A lot of the reason I wanted to become an entrepreneur and avoid working for others is that you get to create the world you want to live in and the company you want to work for, and I've loved that. It's a part of entrepreneurship that women should really embrace. "

" I spent many years in college studying English literature. I was on the verge of attending grad school to get a Ph.D. in Renaissance poetry - my lost careers were being a writer, artist, or academic. Do I regret spending all that time poring over Shakespeare when I could have been getting a jump start on the competition? Not at all. "

" Good parents, who are able to maintain the affection and respect of their children and whose offspring admire them and value their good opinion, can be reasonably certain that their values and ways of socialized behaving will be adopted by the next generation. "

" Rob Kalin, Etsy's founder, never finished college. Evan Williams, Biz Stone, Jack Dorsey - the founders of Twitter - are not college graduates. Mark Zuckerberg, Facebook founder, is another dropout. And, of course, Steve Jobs and Bill Gates. "

" As a child, I learned hundreds of poems by heart, which I can recite to this day. "

" When you have a failed pitch, you meet many more venture capitalists than you really want to. "

Caterina Fake

Venture

You

" Sometimes you climb the mountain, and you fall and fail. Maybe there is a different path that will take you up. Sometimes a different mountain. "

" Dream, struggle, create, prevail. Be daring. Be brave. Be loving. Be compassionate. Be strong. Be brilliant. Be beautiful. "

" In 2001, the hard disk on my laptop crashed, and everything on it was lost. I'd been using the computer for two, almost three years, and had all my work on it - email, which was stored locally; photos; fragments of poems; presentations; sketches; ideas; love letters; everything. I lamented the loss to my friends and got lectured on doing backups. "

" College is an environment designed to encourage openness - the ability to think of things in novel ways and entertain unconventional beliefs. "

" Entrepreneurship works on the apprenticeship model. The best way to learn how to be an entrepreneur is to start a company and seek the advice of a successful entrepreneur in the area in which you are interested. Or work at a startup for a few years to learn the ropes. "

" I joined the board of Etsy when it was just three founders, and I helped recruit the COO and CTO, Chad Dickerson, who later became the CEO. "

" Facebook is a powerful company, yes, but so was IBM. "

" Every place has a story - or a thousand stories. Findery brings places to life, be they where you stand or where you hope to go. "

" If you built a successful company the first time, it's really important not to fall into the trap of resting on your laurels and doing the same thing the next time. It's stepping into the unknown that enables you to create something fresh, new, and innovative. "

" Do not seek prizes that aren't worth getting. "

" I was an eccentric teenager in suburban New Jersey, in a town mostly interested in sports, popularity, and clothes. A fan of Jorge Luis Borges, I found a group of Borges scholars from Aarhus, Denmark - perfect strangers - whom I connected to online and immediately became enthralled by the idea of virtual communities. "

" The single thing I've found it valuable to memorize is poetry. "