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" A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether. "
Roy H. Williams
Man
Wise
Smart
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" If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough. "
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" To expect the unexpected shows a thoroughly modern intellect. "
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" A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known. "
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" In marketing you must choose between boredom, shouting and seduction. Which do you want? "
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" Contrary to popular belief, Americans don't hate advertising. "
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" Words are mere shadows cast by ideas. But the ideas they represent are real. "
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" Consequently, a young business often grows by large percentages. Mature businesses rarely do. "
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" A meaningless statement remains meaningless no matter how often it's heard. "
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" What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three. "
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" String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect. "
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" Intelligence without ambition is a bird without wings. "
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Bird
Ambition
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" A good story often increases the salability of an item without increasing its actual value. "
Roy H. Williams
Good
Without
Value
" Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. "
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Knowledge
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" In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music. "
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" Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school. "
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" It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them. "
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Carry
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Like
" An intelligent man is sometimes forced to be drunk to spend time with his fools. "
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" Your intellect may be confused, but your emotions will never lie to you. "
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" People don't trade money for things when they value their money more highly than they value the things. "
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People
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" Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought. "
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Human
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" Talent wins games, but teamwork and intelligence wins championships. "
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" You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either. "
Roy H. Williams
Person
You
See
" Numerals are images of amounts. But the amounts they represent are real. "
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Represent
Real
Images
" According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time. "
Roy H. Williams
Ocean
Create
You
" I don't even call it violence when it's in self defense; I call it intelligence. "
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Self
Intelligence
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" A visual image is a simple thing, a picture that enters the eyes. "
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Picture
Image
Eyes
" Writing good ads is easy when you have something to say. "
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Easy
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" Lives, like money, are spent. What are you buying with yours? "
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Spent
Money
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" Science has not yet taught us if madness is or is not the sublimity of the intelligence. "
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" No trade will be made unless they want the thing more than they want their money. "
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Money
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Trade