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" All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations. "

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" America glories in its tradition of the self-made individual. Political candidates compete to be a friend to entrepreneurs, and policymakers, imagining the next Microsoft or Google, design laws to back the innovator in the garage. "

Mark McKinnon

America

Back

Design

" Design can overcome our most deeply rooted stranger-danger bias. "

" Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly. "

" The beauty of the Stir It Up lies in its ecological balance. We're bringing high quality, earth-friendly materials together with innovative design. The result is powerful sound and a stylish look for the new turntable. "

" For me, if I can design beautiful things that have the price be lower, I am thrilled. "

Tory Burch

Design

I Am

" If I wanted to do clothes or if I wanted to make a building or design a choreography, you are able to do that - they are all under a similar kind of design umbrella. "

" After the Great Depression and after public urging, a nationwide public competition was held to determine a design for a memorial that would honor President Thomas Jefferson's bold vision for westward expansion for America. "

" I worked in fashion, but I worked more in the sales side of fashion than in design. I was an assistant buyer for a department store back in the '70s and the early years of Saint Laurent. And I used to have a lot of private clients that I bought for. "

" I mean, I think about it, but I don't design my record to get a certain public response. "

" When I was a very little boy, I lived underneath the air pattern of LaGuardia airport in New York and I watched the planes fly to their destinations. I was in love with the design of these airplanes. "

" Design is everything. Everything! "

Paul Rand

Design

Everything

" I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything. "

" Similar to computer technology in the '60s, 3-D printing is a universal technology that has the potential to revolutionize our life by enabling individuals to design and manufacture things. "

" This is what I like about being a designer: You can't really get it until you see it. "

" I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves. "

" Case studies of failure should be made a part of the vocabulary of every engineer so that he or she can recall or recite them when something in a new design or design process is suggestive of what went wrong in the case study. "

" Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. "

" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "

" I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is. "

B. F. Skinner

Decisions

Design

" Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' "

" I've always loved to paint - I was studying to do an art degree when I was approached to become a model - and I've being doing some design work as well. I also love just having a quiet time, sitting in my little library at home in Brooklyn and reading or watching documentaries or listening to music. "

" Design has long gone from tinkering and sketching of auteurs in isolation to a powerful catalyzer of growth. "

" Be intentional with your space. Don't be afraid to step on a limb and design your home the way you love it. "

" Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society. "

" If we want users to like our software, we should design it to behave like a likeable person. "

" Design is inherently optimistic. That is its power. "

" There's so many ways of making product design easier, more efficient, quicker. People are now taking DNA from cows and growing leather. The implications of that, in what it has from a grain standpoint, are enormous. "

" When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you to do. "

" Every step and every movement of the multitude, even in what are termed enlightened ages, are made with equal blindness to the future; and nations stumble upon establishments, which are indeed the result of human action, but not the execution of any human design. "

" I think when people have the freedom to tell their own story rather than trying to be specific to a certain design or style, there's more freedom, and it ends up feeling more like home. Those spaces we see in magazines and on the Internet are beautiful, but if there's not that story there, then it's going to lack that feeling of home. "