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" Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. "

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" An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. "

Daniel J. Boorstin

" Longhorns are unique - each and every one of them is a different color with a different design. "

" Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical. "

" When nearly a third of our high school students do not graduate on time with their peers, we have work to do. We must design our middle and high schools so that no student gets lost in the crowd and disconnected from his or her own potential. "

Christine Gregoire

" The craftless anarchy of the Beat poets on the one hand, and the extreme control of Henry James on the other, suggest that for most human beings, just as both freedom and discipline are necessary in life, serendipity and design must coexist in a work to make it readable. "

" For me, unemployment and poverty in the Greater Montreal area is not mainly a problem of structure, or design, or statistics. It is a profoundly human situation. "

" All conventional wisdom has an element of truth to it, but good design requires more than an element of truth - it requires an ensemble of correct assumptions and valid calculations. "

" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "

" Complexity is one of the great problems in environmental design. "

Christopher Alexander

" In contemplating what to do with my life, I felt like I had two possible paths: one was to move to New York and work in a design house; the other was to move to Africa and deliver food aid. That's when the idea of the FEED bag came to me. It's for those who want to put their consumer dollars to good use. "

" I always design the hat with the wearer in mind; otherwise, it's an inanimate object. "

" Design is a series of creative choices - it's a collaborative effort, an evolutionary process. You choose your fabrics depending upon what you want to say, then you work with mills to get those fabrics. Through the process, you realize what you want it to be. "

" With Eric Rohmer - as with Mozart, Austen, James, and Proust - we need to remember that art is seldom about life, or not quite about life. Art is about discovery and design and reasoning with chaos. "

" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "

" The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. "

" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "

" Case studies of failure should be made a part of the vocabulary of every engineer so that he or she can recall or recite them when something in a new design or design process is suggestive of what went wrong in the case study. "

" I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is. "

" There are two kinds of designers: ones who are very happy locked in their office surrounded by their coterie. The last thing they need to do is to go to a trunk show; they'd go running for the hills. I not only enjoy it, I think, how do you design things that are applicable to life - unless you live it? "

" I think it's very common that scientists or technical people have an artistic side. Sometimes they are very accomplished musicians. Sometimes they have very fine tastes according to art or design. And often, they've spent a big chunk of their childhood or they're growing-up years trying to get in very good at those activities. "

" I don't set goals. Like, that's what I want to be doing however many years from now. I do what I love to do at the moment. If I wake up tomorrow and decide I want to dance, that's what I'd do. Or design clothes. "

" Technology is making design more exciting, with color, wallpaper, textures, fabrics that could never have been created without the technology. "

" My undergrad degree was in graphic design, and I don't work in that anymore, but I obviously do a lot of design and editing and Photoshopping, and the Adobe Creative Cloud is essential! "

Franchesca Ramsey

" I have always loved aeroplanes and spacecraft and the design element. "

Dennis Muilenburg

" With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles. "

" Because every design must satisfy competing objectives, there necessarily has to be compromise among, if not the complete exclusion of, some of those objectives, in order to meet what are considered the more important of them. "

" Every year, my boys and I create new cool gift wrap paper. We hand paint the design and come up with interesting ways to wrap each gift. "

Kelly Wearstler

" I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way. "

Charlotte Ronson

" A camel is a horse designed by committee. "

" We are spiritual beings whether we want to admit it or not, and inherent in our DNA is a design to return us home - home to our true essence, our greatest self, our limitless self. "