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" All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time. "

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" George Bush is by American standards rabidly Upper Class - Eastern, Socially Attractive, WASP, 19th-century money, several generations of Andover and Yale (and, while we're at it, his father, George H. W. 'Poppy' Bush, was a former president and his grandfather was the Nazis' U.S. banker in the 1930s). "

Peter York

Grandfather

American

Money

" It's just as well that I write in the same facile way wherever I am - no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views. "

" By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary art. The Sloane domestic aesthetic - symmetry, class symbolism and brown furniture - became as unfashionable as it had been hot in the early Eighties. "

" Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life). "

" There was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality. "

" Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as thick as two short planks,' became the exception as girls from Benenden and Downe House started to fast-track towards the City and law, consultancy, media and the arts. "

" Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of that. But go through the fridge - come to think of it, what about the fridge itself? I bet it's bigger than its predecessor. "

Peter York

You

Busy

" Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the centre-leftish psycho-thinker Oliver James says it's all down to the Thatcher-and-after culture of turbo-capitalism, making people acquisitive and unsatisfied. "

" Rock and roll is the hamburger that ate the world. "

" The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours. "

" If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different. "

" This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates. "

" For me, wearing a tie is a pleasure, a recherche one but a pleasure nonetheless. You could say that I'm avoiding tie avoidance. My own gorgeous collection runs into hundreds and I buy them the way I buy books - I simply can't pass a shop. I have loved them since I could spend my own money on them. "

" One should never learn from one's mistakes. Making the same mistakes, over and over again, is a source of unremitting pleasure. "

" I'm certainly not a person who spends their every waking moment soaking themselves in signs and signals of the sort that cult studies people study; and it's partly, I suppose, because some of those signs and signals aren't worth bothering about. You have to be selective about these things. "

" Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful. "

" Chandeliers are marvels of drop-dead showiness, the jewellery of architecture. "

" When I hear about something allegedly happening in the world I always ask: 'Who is doing it?' Trends break out because they're based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it's a 10-minute fad. "

" The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and every Sunday hereafter. "

" Global new money has houses everywhere, and serious helicopters, it doesn't aspire to the Miss Marple life of St. Mary Mead. "

" Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand? "

" I cling to the basic set of tenets laid out in Tom Wolfe's 'New Journalism' - to get out there like the great French novelists of the 19th century and study life. I am a Tom Wolfe fan of the first order. "

" I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments. "

" Nobody knows anything. I deal with people in all walks of life, some of whom should have some idea of what they're doing. And they're all clueless. It's astonishing that any bridges stay up, or that planes don't constantly plummet from the sky. It's heartening, in a strange way. "

" Advertising has always been a huge unrecognised source of outdoor relief for the arts. "

" Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic. "

" I can remember when anything further downtown New York than Canal Street was risky and the whole area still looked like a '70s cop movie location; when the original loft-owners were more dash-than-cash, artistic types. "

" In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims. "

" Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one thing struck them as a decorative display opportunity tragically lost. "

" In London - and forget those extra public pressures on politicians - the lovely old Sloane world of manor houses simply hasn't cut it since Big Bang in 1986, the point at which Mrs. Thatcher really started to achieve her ambition to make this country more like America - its ambition, economy, it's very tangible measures of success. "