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" Almost everyone wears rubber on their feet these days, but there was a time when it was considered cheap. Luxury shoes had leather soles, which were rigid and heavy. "

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" Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to do that is not to aim to deliver results in the short term by thoughtless expansion, but instead to explain to the Chinese people what our brand is really about. "

Diego Della Valle

Brand

Short

Succeed

" When I am walking in Central Park, I recognize the Italians. Because an Italian, even when he jogs, he's dressed perfect. "

" There is a time to be chic and sportive, there is a time to be sexy and feminine, but it's hard to find the balance, and Tod's has done that. "

" I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade. "

" Image is something you construct, while reputation starts at home. If you are able to pass on solid values to your children, then they can become citizens of the world. "

" La Scala is easily one of the top 10 symbols of Italy's cultural excellence. That makes it vital to our global image. Closing it would send a message to the rest of the world that Italy doesn't care. "

" I was born and I live in a small village, where the centre of life is the square, and the small bar/cafe. "

" Tod's customers - whatever their nationality - want the very best things in life. "

" You try to be young, maybe you like to have a few toys, but it's not the most important thing in life. "

" Italian style is a natural attitude. It is about a life of good taste. It doesn't have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not. "

" I remember seeing the Colosseum for the first time when I was a young boy. It left a lasting impression on me. "

" I need to have a quick wardrobe. Two or three blazers with dark gray pants, two pairs of jeans, two light blue shirts, a casual shirt, two pairs of shoes, one formal one not. Small accessories like Tod's Greca belt and our woven bracelets for a wild touch. "

" My father taught me respect for quality as well as a sense of dignity - great values as we face a world going in a different direction. I try to teach my children to stay close to the real things. "

" I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man. "

Diego Della Valle

Father

Man

" Sure, Tod's makes shoes and bags. But we make them using leather, which is a living substance to me. And behind each shoe and bag, which in itself may be attractive and useful and comfortable to carry and wear, there is this Italian spirit, this Italian dream. "

" I grew up watching my father work, and learning from him what good quality is. I took from him the passion to create beautiful and exclusive products. He also taught me to persevere if I want to reach my goals. "

" I hope I will be remembered as a good father and a fair employer. And a good host, of course! "

" When it is possible, I choose to have a quiet life. "

" I remember perfectly my first trip to New York, when I was on the bridge between Brooklyn and Manhattan, when I saw the skyscrapers. It was like an incredible dream. "

" The boom for luxury goods is unending. There are people who never have to worry about whether they can afford something they like. In one part of the world or another there will always be someone with money to spend on luxury. "

" Put a compass to paper and trace a circle. Then tell me which other country has such a concentration of places like Amalfi, Naples, Ischia, Procida, Sorrento, Positano, Pompeii, and Capri. "

Diego Della Valle

Circle

Places

" The idea behind our shoes is simple: they are as light as possible, very soft and made from the finest leather we can buy. We try to make a combination of something that looks fantastic and is at the same time fantastically comfortable. This is the type of luxury people want to buy now, things that they can use every day. "

" Saks is one of the temples of good-quality products in America. The Saks shop in New York, for me, is the most interesting department store in America. "

Diego Della Valle

Interesting

New

" When you work too much, you are boring - that is possible. But to have a happy life, if you can do several things in the correct way, that is perfect. "