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" When it is possible, I choose to have a quiet life. "
Diego Della Valle
Quiet
Life
Possible
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" I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade. "
Diego Della Valle
Culture
American Dream
Love
" My father taught me respect for quality as well as a sense of dignity - great values as we face a world going in a different direction. I try to teach my children to stay close to the real things. "
Diego Della Valle
Respect
Great
Father
" Of course China is an important new market for Tod's, and of course we need to succeed commercially. But I believe the way to do that is not to aim to deliver results in the short term by thoughtless expansion, but instead to explain to the Chinese people what our brand is really about. "
Diego Della Valle
Brand
Short
Succeed
" I was born and I live in a small village, where the centre of life is the square, and the small bar/cafe. "
Diego Della Valle
Square
Life
Born
" You try to be young, maybe you like to have a few toys, but it's not the most important thing in life. "
Diego Della Valle
Important
Life
Toys
" On weekends, the U.S. was casual; in Italy the weekend was very formal. I came to understand that weekends are about free time, and that one could wear high quality, tasteful products that weren't so formal. "
Diego Della Valle
Weekend
Time
Free
" I hope I will be remembered as a good father and a fair employer. And a good host, of course! "
Diego Della Valle
Fair
Father
Hope
" I remember perfectly my first trip to New York, when I was on the bridge between Brooklyn and Manhattan, when I saw the skyscrapers. It was like an incredible dream. "
Diego Della Valle
Remember
Dream
New
" Image is something you construct, while reputation starts at home. If you are able to pass on solid values to your children, then they can become citizens of the world. "
Diego Della Valle
World
You
Home
" Sure, Tod's makes shoes and bags. But we make them using leather, which is a living substance to me. And behind each shoe and bag, which in itself may be attractive and useful and comfortable to carry and wear, there is this Italian spirit, this Italian dream. "
Diego Della Valle
Bag
Spirit
Shoes
" I remember seeing the Colosseum for the first time when I was a young boy. It left a lasting impression on me. "
Diego Della Valle
Boy
Young
Time
" Put a compass to paper and trace a circle. Then tell me which other country has such a concentration of places like Amalfi, Naples, Ischia, Procida, Sorrento, Positano, Pompeii, and Capri. "
Diego Della Valle
Circle
Me
Places
" There is a time to be chic and sportive, there is a time to be sexy and feminine, but it's hard to find the balance, and Tod's has done that. "
Diego Della Valle
Done
Find
Hard
" I worked in the family business, which was my father's shoe making company that he had inherited from his father, and that led me to become interested in what could be achieved by a great Italian brand. That became my ambition as a young man. "
Diego Della Valle
Father
Man
Me
" Almost everyone wears rubber on their feet these days, but there was a time when it was considered cheap. Luxury shoes had leather soles, which were rigid and heavy. "
Diego Della Valle
Days
Cheap
Time
" The idea behind our shoes is simple: they are as light as possible, very soft and made from the finest leather we can buy. We try to make a combination of something that looks fantastic and is at the same time fantastically comfortable. This is the type of luxury people want to buy now, things that they can use every day. "
Diego Della Valle
Shoes
Simple
Time
" I grew up watching my father work, and learning from him what good quality is. I took from him the passion to create beautiful and exclusive products. He also taught me to persevere if I want to reach my goals. "
Diego Della Valle
Work
Goals
Father
" La Scala is easily one of the top 10 symbols of Italy's cultural excellence. That makes it vital to our global image. Closing it would send a message to the rest of the world that Italy doesn't care. "
Diego Della Valle
World
Care
Closing
" Tod's customers - whatever their nationality - want the very best things in life. "
Diego Della Valle
Whatever
Best
Life
" Italian style is a natural attitude. It is about a life of good taste. It doesn't have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not. "
Diego Della Valle
Simple
Style
Life
" I need to have a quick wardrobe. Two or three blazers with dark gray pants, two pairs of jeans, two light blue shirts, a casual shirt, two pairs of shoes, one formal one not. Small accessories like Tod's Greca belt and our woven bracelets for a wild touch. "
Diego Della Valle
Shoes
Small
Need
" The boom for luxury goods is unending. There are people who never have to worry about whether they can afford something they like. In one part of the world or another there will always be someone with money to spend on luxury. "
Diego Della Valle
Money
Luxury
People
" When I am walking in Central Park, I recognize the Italians. Because an Italian, even when he jogs, he's dressed perfect. "
Diego Della Valle
I Am
Perfect
Central Park
" When you work too much, you are boring - that is possible. But to have a happy life, if you can do several things in the correct way, that is perfect. "
Diego Della Valle
Perfect
Work
Happy