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" Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well. "
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" To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. " Paul Rand