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" The typical project design time for a large company like IBM - and they keep track of this - is a little over four years. "

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" The 'Billionaire' song is what my kids tease me with. They sing it to me. It's funny. "

" Decisions are the frequent fabric of our daily design. "

" People should just buy a CD and rip it. You are legal then. "

" China and the U.S. need each other very badly. Yes, we should argue about some things, but it's not an 'us versus them,' it's an 'us and them' type scenario. "

" We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. "

" When I concentrate on a specific site or place for which I am going to design a building, I try to plumb its depths, its form, its history and its sensuous qualities. "

" We have to find a way to make the aspects of capitalism that serve wealthier people serve poorer people as well. "

" Connectivity enables transparency for better government, education, and health. "

" A small change at the beginning of the design process defines an entirely different product at the end. "

" Playing bridge is a pretty old fashioned thing in a way that I really like. "

" Polio's pretty special because once you get an eradication, you no longer have to spend money on it; it's just there as a gift for the rest of time. "

" I'm experimenting in public. At the design grad schools, these are people sitting around in groups, putting their work on a wall, analyzing it and putting it back in a drawer. I think there's little risk in that. "

" You can't have a rigid view that all new taxes are evil. "

" The common thread for everything I do is this idea of a Web-services architecture. What does that mean? It means taking components of software and systems and having them be self-describing, so that you can aim them, ask them what their capabilities are, and communicate with them using a standard protocol. "

" At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right. "

" Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels. "

" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "

" After working with clothes for so long, it seemed right to design them. "

" What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together. "

" When you revolutionize education, you're taking the very mechanism of how people be smarter and do new things, and you're priming the pump for so many incredible things. "

" I believe the returns on investment in the poor are just as exciting as successes achieved in the business arena, and they are even more meaningful! "

" In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone. "

" If African farmers can use improved seeds and better practices to grow more crops and get them to market, then millions of families can earn themselves a better living and a better life. "

" I think it is really important to have a sense of business. As a designer you can get so wrapped up in the design and fashion side that you forget the business side. "

" The dynamics of film directing and fashion design - in the ways that I've done it - were not dissimilar. "

" You're never going to get the amount of CO2 emitted to go down unless you deal with the one magic metric, which is CO2 per kilowatt-hour. "

" I have a company that does design and animation, so obviously graffiti is definitely an intricate part of what we admire and respect in the art world. "

" We can't think in terms of designing products that we throw over the wall to customers, but instead, we need to design products that are upgradable and maintainable and that can be mined for materials and components that can be reused. "

Frans van Houten

" In the long run, your human capital is your main base of competition. Your leading indicator of where you're going to be 20 years from now is how well you're doing in your education system. "

" The only thing I understand deeply, because in my teens I was thinking about it, and every year of my life, is software. So I'll never be hands-on on anything except software. "