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" Apple makes great hardware. The reality is, in the OS, we see things differently. "

B. Kevin Turner

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" When I talk about that Apple ecosystem, the ability to get one application to run across those five platforms is very difficult. In the future of Microsoft, using HTML5, IE9 and 10, the scalable OS, the ability to do that gets much, much easier. "

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" If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do we keep up with it. "

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" It's so exciting to be able to talk about Office 365. I can only describe what Office 365 is in sort of two words. You could say technically it's three words. But Office 365, ladies and gentlemen, is nothing but a Google butt-kicker, that's all it is. "

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" I'm a competitive person by nature, and I have been in competitive companies, and I love to compete - joining a company where, certainly, there is a real fire in the belly to compete and bring that energy is something I look forward to. "

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" To align with our new strategy to enhance the Windows device ecosystem, we are integrating Microsoft Mobile Device Sales (MMDS) underneath the Consumer Channels Group (CCG). "

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" The reality is the world's shifted; the world's evolved. We now measure ourself by total device space. We have a much bigger opportunity than we've ever had in the past to grow our business, but we have to rethink how we look at our business. "

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" We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect. "

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Being Different

" We actually believe Windows 8 is the new era for the PC plus. We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard. "

B. Kevin Turner

" We have been investing in building a mobile-first selling capability by establishing the Consumer Channels Group to strengthen and align the device-selling motion and to expand our impact with OEM, retail channel partners and our operator channel, and by extending it with our opening of Microsoft Stores. "

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" Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful. "

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" For commercial customers, we have invested in specialist mobile-first sales capabilities, and we are building out our device-selling channel. "

B. Kevin Turner