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" We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect. "

B. Kevin Turner

Being Different

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" If you bet on Microsoft, you are not going to ask anymore, 'Hey, where is the innovation?' The challenge going forward is how do we keep up with it. "

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" We actually believe Windows 8 is the new era for the PC plus. We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard. "

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" Apple makes great hardware. The reality is, in the OS, we see things differently. "

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" Going forward, we will focus on building the very best Windows phones on a quicker timeline. We will also focus on the channels and markets that offer the best returns. This is a similar approach to the one we have taken with Surface, which has been very successful. "

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" Phones remain a critical component of the Microsoft device portfolio and an important piece of our mobility strategy, but a restructuring is in order. "

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