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" But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share. "
Trip Hawkins
Result
Event
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" Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive! "
Trip Hawkins
Summer
Chocolate
Winter
" With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into. "
Trip Hawkins
Next
Hardware
Generation
" I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation. "
Trip Hawkins
Generation
Better
Saying
" There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. "
Trip Hawkins
Time
Principle
Powerful
" And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time. "
Trip Hawkins
New
Same
Trying
" The only problem we've had is the amount of time it's taking people to develop titles. "
Trip Hawkins
Problem
Time
Titles
" Online console gaming will continue to grow at a healthy pace. "
Trip Hawkins
Grow
Gaming
Pace
" We want to make as big a market as we can with our current product. "
Trip Hawkins
Market
Our
Product
" From day one our next generation system will run all our exsisting software - so that gives us a head start. "
Trip Hawkins
Start
Run
Software
" What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later. "
Trip Hawkins
Games
Take Advantage
Same
" As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles. "
Trip Hawkins
Result
Will
Innovation
" I can't tell you how important it was for us to be successful in japan. "
Trip Hawkins
Tell
Successful
Us
" So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new. "
Trip Hawkins
Year
New
Pretty
" If you always wanted to wait for something better, you'd never buy anything, right? "
Trip Hawkins
You
Better
Wait
" None of our competitors have ever made two systems that run the same software. "
Trip Hawkins
Same
Competitors
Run
" But we also think that we've got more quite alot more support than any new format has ever had. "
Trip Hawkins
Think
Than
More
" The way companies hang on to their marketshare is by being scared. "
Trip Hawkins
Being
Hang
Scared
" We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. "
Trip Hawkins
Key
Effort
Focus
" Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands. "
Trip Hawkins
Become
More
Working