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" I can't tell you how important it was for us to be successful in japan. "

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" We want to make as big a market as we can with our current product. "

" The way companies hang on to their marketshare is by being scared. "

" None of our competitors have ever made two systems that run the same software. "

" From day one our next generation system will run all our exsisting software - so that gives us a head start. "

" The only problem we've had is the amount of time it's taking people to develop titles. "

" Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands. "

" There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics. "

" Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive! "

" But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share. "

" If you always wanted to wait for something better, you'd never buy anything, right? "

" As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles. "

" So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new. "

" What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later. "

" I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation. "

" And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time. "

" We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. "

" Online console gaming will continue to grow at a healthy pace. "

" With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into. "

" We'll look at the japanese launch as a model and aspire to have things go as well as they did over there. "