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" By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google. "
Douglas Rushkoff
Next
Box
Google
Related Quotes:
" Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so. "
Douglas Rushkoff
Creating
Why
Possible
" The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves. "
Douglas Rushkoff
Facebook
Lists
Market
" Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles. "
Douglas Rushkoff
Side
Digital
Look
" I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products. "
Douglas Rushkoff
Help
Child
Free
" Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. "
Douglas Rushkoff
Shoes
Golden
McDonald
" Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. "
Douglas Rushkoff
Shopping
Culture
Own
" The competitive advantage professional journalism enjoys over the free is just that: professional journalists, whose paid positions give them the time and resources they need to commit more fully to the task. If we can't do better, so be it. "
Douglas Rushkoff
Time
Journalism
Free
" The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in. "
Douglas Rushkoff
Connections
Truth Is
Truth
" The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness. "
Douglas Rushkoff
Children
Experience
Web
" Digital time does not flow; it flicks. Like any binary, discrete decision, it is either here or there. In contrast to our experience of the passing of time, digital time is always in the now, or in no time. It is still. Poised. "
Douglas Rushkoff
Always
Decision
Experience
" Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough. "
Douglas Rushkoff
Enough
Phone
Credit
" The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence. "
Douglas Rushkoff
Experience
Moment
Focus
" I don't think tablets are where we should be focused. But I do think they could end up being an efficient way of delivering textbooks. They're just not really that, yet. There's all sorts of poisons and mined minerals and carnage that goes on to make a tablet. Way more than to print a book. Or a bunch of books. "
Douglas Rushkoff
More
Book
Way
" While we may blame the Internet for the ease with which conspiracy theories proliferate, the net is really much more culpable for the way it connects everything to almost everything else. The hypertext link, as we used to call it, allows any fact or idea to become intimately connected with any other. "
Douglas Rushkoff
Blame
Internet
Conspiracy
" The cloud is still really just a bunch of servers, owned by someone or something, whose decisions and competence must be trusted. This applies to everything from Google Docs to Gmail: Putting our data out there really means putting it 'out there.' "
Douglas Rushkoff
Cloud
Google
Someone
" If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism. "
Douglas Rushkoff
Twentieth Century
Century
Defined
" I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from the Academy to be Brian De Palma's apprentice director. And it was such a harrowing, disillusioning, awful experience. "
Douglas Rushkoff
Experience
Bonfire
Arts
" Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing. It doesn't really seem to be moving toward a crisis or climax, it has no true protagonist, and it's structured less like a TV show or a movie than a soap opera. "
Douglas Rushkoff
Writing
Game
Bad
" As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. "
Douglas Rushkoff
Fast
Behavior
Facebook
" In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is. "
Douglas Rushkoff
Connection
You
Sun
" It's easy to make fun of AOL's pending purchase of HuffPo. Just like AOL's purchase of TimeWarner, here we have a new media company - Huffington Post - fooling an old media company, AOL, into overpaying for something that has already peaked. "
Douglas Rushkoff
Fun
New
Company
" Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever. "
Douglas Rushkoff
Everything
Digital
Us
" It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan. "
Douglas Rushkoff
Become
System
Plan
" Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on. "
Douglas Rushkoff
Power
Technology
Space
" If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing. "
Douglas Rushkoff
Organization
Believe
Understanding
" Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon. "
Douglas Rushkoff
Television
Yes
Digital
" Napster is a consumer revolt. Napster is about my right to have this music and to share if I've paid for it. You know, so we start to see our decisions, our opportunities, our every choice is a consumer choice. "
Douglas Rushkoff
Decisions
Start
Opportunities
" Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit. "
Douglas Rushkoff
Civilization
Age
Habit
" Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what's happening around them, and calling out into the darkness of cyberspace for confirmation. I'm here. You're here, too. We are present. "
Douglas Rushkoff
Here
You
Present
" Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry. "
Douglas Rushkoff
Economy
Children
Decisions