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" It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan. "
Douglas Rushkoff
Become
System
Plan
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" Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough. "
Douglas Rushkoff
Enough
Phone
Credit
" If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism. "
Douglas Rushkoff
Twentieth Century
Century
Defined
" As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do. "
Douglas Rushkoff
Same
Happy
Professional
" As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. "
Douglas Rushkoff
Fast
Behavior
Facebook
" Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy. "
Douglas Rushkoff
Friend
Friends
Nothing
" The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness. "
Douglas Rushkoff
Children
Experience
Web
" While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. "
Douglas Rushkoff
Google
Advertising
Universe
" If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing. "
Douglas Rushkoff
Organization
Believe
Understanding
" Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on. "
Douglas Rushkoff
Power
Technology
Space
" While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free. "
Douglas Rushkoff
Learning
Simple
College
" Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations. "
Douglas Rushkoff
May
Want
Windows
" As a digital technology writer, I have had more than one former student and colleague tell me about digital switchers they have serviced through which calls and data are diverted to government servers or the big data algorithms they've written to be used on our e-mails by intelligence agencies. "
Douglas Rushkoff
Intelligence
Technology
Me
" Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. "
Douglas Rushkoff
Media
Social Media
People
" Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later. "
Douglas Rushkoff
End
Strive
Google
" Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not. "
Douglas Rushkoff
Internet
Brain
Thought
" A currency designed for long-term storage and investment doesn't do so well at encouraging transactions and exchange in the moment. "
Douglas Rushkoff
Investment
Currency
Moment
" I find myself unable to let go of the sense that human beings are somehow special, and that moment-to-moment human experience contains a certain unquantifiable essence. I still suspect there is something too quirky, too paradoxical, or too interpersonal to be imitated or re-created by machine life. "
Douglas Rushkoff
Experience
Special
Myself
" I think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us. "
Douglas Rushkoff
Intelligence
Society
Positive
" When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause. "
Douglas Rushkoff
Out
Control
Sometimes
" Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon. "
Douglas Rushkoff
Television
Yes
Digital
" While we may blame the Internet for the ease with which conspiracy theories proliferate, the net is really much more culpable for the way it connects everything to almost everything else. The hypertext link, as we used to call it, allows any fact or idea to become intimately connected with any other. "
Douglas Rushkoff
Blame
Internet
Conspiracy
" Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others. "
Douglas Rushkoff
Help
Friends
Connections
" The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on. "
Douglas Rushkoff
Step
Simple
Understanding
" Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. "
Douglas Rushkoff
Shopping
Culture
Own
" Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. "
Douglas Rushkoff
Shoes
Golden
McDonald
" The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee. "
Douglas Rushkoff
Employee
Age
Peer
" Web sites are designed to keep young people from using the keyboard, except to enter in their parents' credit card information. "
Douglas Rushkoff
Parents
Information
Credit
" In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links. "
Douglas Rushkoff
Own
Search
Space
" The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system. "
Douglas Rushkoff
Way
Apple
Big
" Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles. "
Douglas Rushkoff
Side
Digital
Look