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" For magazines seeking to extend their reach into podcasting, half the battle is finding members of staff who don't sound like the kind of people you wouldn't care to be stuck in a lift with. "
David Hepworth
Finding
People
You
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" The packaging of Led Zeppelin's IV doesn't have the name of the band, doesn't have the name of the album: It's got a guy on the cover with a load of sticks on his back. This record didn't quite get to No. 1 in the United States - it went to No. 2 - but stayed on the charts for years and years and years. "
David Hepworth
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" The 'PBS NewsHour' podcast is the audio version of the nightly TV broadcast. "
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" John Lydon must be more famous for his efforts on behalf of dairy products than his music. "
David Hepworth
Than
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" Some of the vintage comedy on Radio 4 Extra wasn't very funny to begin with, whereas some things just get funnier regardless of the changes in public attitudes over the years. "
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" 'I Was There Too' talks to people who played non-starring roles in big movies. That means the likes of comedian Jimmy Pardo, who didn't make it to the finished 'Dreamgirls.' Still, he recalls that when an actor is put on hold for a movie, he gets paid for two weeks just for sitting at home waiting to be called. "
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Waiting
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Sitting
" Jim MacLaine was the hero of Ray Connolly's 1973 movie 'That'll Be the Day', about a young man turning his back on a university education at the turn of the '60s in order to try his hand in a rock n' roll band. "
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Band
Day
" If you listen to 'Pod Save America', which is run by former Obama staffers and Democratic party partisans, you'll be exposed to ads for home delivery of everything from gourmet meals to underwear, presumably in the belief that you're too busy being fabulous to go near a shop. "
David Hepworth
You
Run
Home
" Mongolia is a country of only three million souls. One million of them live in Ulaanbaatar, where, despite the skyscrapers, half the population sleep in tents. One of the few Mongolians to become famous outside his home country is Ariunbaatar Ganbaatar, who won the BBC Cardiff Singer of the World prize. "
David Hepworth
World
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Home
" Podcast listening, much like radio listening, is largely a question of habit. And the most powerful habits are the ones that fit into our daily routine. "
David Hepworth
Listening
Radio
Daily
" Lucy Kellaway's columns in the 'Financial Times' lend themselves to podcasts because they usually consist of her giving a brisk ticking off to some CEO or subversively wondering whether we're really as busy as we pretend we are. "
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Her
Busy
Financial
" For a wide-ranging look at literary matters, the 'Book Review Podcast' from the 'New York Times' is still one of the best. Presented by Pamela Paul, each episode has an interview with an author - recent guests have included Neil Gaiman and Sana Krasikov - plus a roundup of the uppers, downers and hanging-arounders on the U.S. bestsellers chart. "
David Hepworth
Interview
Book
Best
" Half the battle with successful podcasts is in the naming; here, the big media owners have a lot to learn from the smaller operators. "
David Hepworth
Here
Successful
Media
" 'How I Built This With Guy Raz' asks entrepreneurs to tell the story of how they made their name and, in some cases, their fortune. Whether they're in the business of selling burritos or dating apps, there's inevitably something you can learn from their stories. "
David Hepworth
Name
Tell
Business
" 'Adrift With Geoff Lloyd and Annabel Port' features Absolute Radio escapee Geoff and erstwhile colleague Annabel doing something similar. All are appealing individuals with plenty to say, tentatively getting used to their new freedom to talk about anything. "
David Hepworth
Radio
New
Say
" The neurologist calls it 'Non-REM parasomnia'. For the sufferer, it might mean rising in the middle of the night, getting your motorbike out, going for a ride, and waking in the morning with no memory of the experience. "
David Hepworth
Ride
Memory
Night
" Radio people can't entirely shake off radio habits when they start doing podcasts. They sometimes bring with them things we don't need, like producers and explanatory voiceovers. "
David Hepworth
Need
Doing
Start
" The age of the rock star ended with the passing of physical product, the rise of automated percussion, the domination of the committee approach to hit-making, the widespread adoption of choreography, and, above all, the advent of the mystique-destroying Internet. "
David Hepworth
Rock Star
Age
Internet
" 'Bombshell' is a remarkable podcast. In the course of it, three people who know what they are talking about cover 'military strategy, White House mayhem, and the best cocktails'. "
David Hepworth
Know
Best
Talking
" Songwriters often seek the company of fellow songwriters to help finish what they've started, and these days, many do it at songwriting camps. "
David Hepworth
Help
Finish
Songwriting
" There are lots of podcasts that look at films from the audience's point of view. There are also plenty that look at it from the combatants' point of view. It's invariably the case that the less likely you are to have heard of the people talking, the more interesting they'll be. "
David Hepworth
Interesting
Look
View
" When Shanthi Ranganathan was the featured turn on 'Hip Hop Saved My Life With Romesh Ranganathan,' we learned she didn't allow him to have a girlfriend until he'd finished university, and she learned - to her unfeigned horror - that he used to sneak girls into the house when she was out. "
David Hepworth
Life
House
Turn
" Podcasting is a personal medium, and I savour those moments where details of the podcasters' lives glint through. "
David Hepworth
Through
Personal
Details
" Richard Hoggart's cultural analysis 'The Uses of Literacy' was published in 1957, but its influence still hovers over anyone setting out to write seriously about people's affection for things that aren't serious, such as the products of pop culture. "
David Hepworth
Influence
People
Culture
" One of the reasons why 'Here's The Thing', Alec Baldwin's series of podcasts with 'artists, policymakers and performers', is so good is because he's a big name, so the guests have to deliver. "
David Hepworth
Big
Good
Name
" I loathe anyone impressed by fame or money. "
David Hepworth
Loathe
Anyone
Impressed
" The 'Art of Charm' podcast can be intimidating. Not just because it's the work of a lawyer called Jordan Harbinger. Not simply because Jordan has worked out how to weaponise all the many elements of the human personality that go to make up charisma in order to get people to listen to him, be impressed by him, or hire him. "
David Hepworth
People
Art
Lawyer
" Many pop songs seem to be more potent now than in their heyday. "
David Hepworth
Seem
Than
Songs
" The podcast by 'The Kitchen Sisters' celebrates the staggering variety of a society of immigrants via its food, from the Sheepherders' Ball in Boise, Idaho, through the favoured cuisine of Emily Dickinson to the unbelievable rituals of the great rural barbecue. "
David Hepworth
Food
Society
Barbecue
" Upload Radio is a new venture offering content creators and bedroom DJs the chance to get their own programmes on the air by buying time. "
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Content
New
Chance
" In 'The High Low', in some respects an audio version of 'Grazia,' Pandora Sykes and Dolly Alderton wonder whether they missed something in their survey of the Harvey Weinstein story. Maybe they did, they decide. "
David Hepworth
Wonder
High
Low