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" Half the battle with successful podcasts is in the naming; here, the big media owners have a lot to learn from the smaller operators. "
David Hepworth
Here
Successful
Media
Related Quotes:
" There are lots of podcasts that look at films from the audience's point of view. There are also plenty that look at it from the combatants' point of view. It's invariably the case that the less likely you are to have heard of the people talking, the more interesting they'll be. "
David Hepworth
Interesting
Look
View
" Lucy Kellaway's columns in the 'Financial Times' lend themselves to podcasts because they usually consist of her giving a brisk ticking off to some CEO or subversively wondering whether we're really as busy as we pretend we are. "
David Hepworth
Her
Busy
Financial
" I think getting people's focus, getting people's attention on anything has never been harder, because the media has done everything in its power to try and dissolve people's attention, shift it round absolutely all the time. "
David Hepworth
Power
Time
Focus
" Some of the vintage comedy on Radio 4 Extra wasn't very funny to begin with, whereas some things just get funnier regardless of the changes in public attitudes over the years. "
David Hepworth
Vintage
Funny
Radio
" For magazines seeking to extend their reach into podcasting, half the battle is finding members of staff who don't sound like the kind of people you wouldn't care to be stuck in a lift with. "
David Hepworth
Finding
People
You
" Famine is a consequence of poverty. "
David Hepworth
Poverty
Famine
Consequence
" All political careers end in failure, but few did it so quickly as David Cameron's. He came to power promising not to 'bang on about Europe' and ended up having the continent's name chiselled into the lid of his political coffin. "
David Hepworth
Name
Power
Up
" The age of the rock star ended with the passing of physical product, the rise of automated percussion, the domination of the committee approach to hit-making, the widespread adoption of choreography, and, above all, the advent of the mystique-destroying Internet. "
David Hepworth
Rock Star
Age
Internet
" 'How I Built This With Guy Raz' asks entrepreneurs to tell the story of how they made their name and, in some cases, their fortune. Whether they're in the business of selling burritos or dating apps, there's inevitably something you can learn from their stories. "
David Hepworth
Name
Tell
Business
" If, like me, you've never watched 'Game of Thrones', the podcast 'Binge Mode: 'Game of Thrones'' ought to be unlistenable. It isn't, thanks to the energy of the two expert presenters Mallory Rubin and Jason Concepcion, who have the wit to laugh at their own deep-dive devotion and are helped out by some smart editing. "
David Hepworth
Me
Energy
Game
" Richard Hoggart's cultural analysis 'The Uses of Literacy' was published in 1957, but its influence still hovers over anyone setting out to write seriously about people's affection for things that aren't serious, such as the products of pop culture. "
David Hepworth
Influence
People
Culture
" Radio 3 shows such as 'Between the Ears' also make the kind of podcasts that draw the most from your noise-cancelling headphones. The programme commissions ideas that make adventurous use of sound. "
David Hepworth
Sound
Ideas
Radio
" The people who talk on the edgier 'Song Exploder' have often made their entire record on their desktop. It's never been easier to compete, but it's never been harder to win, either. "
David Hepworth
Never
Song
Win
" The packaging of Led Zeppelin's IV doesn't have the name of the band, doesn't have the name of the album: It's got a guy on the cover with a load of sticks on his back. This record didn't quite get to No. 1 in the United States - it went to No. 2 - but stayed on the charts for years and years and years. "
David Hepworth
Years
Name
Guy
" 'Twenty Thousand Hertz' investigates the role of audio professionals in our daily lives, from the engineering that ensures a car door closes with that reassuring finality to the Foley artists of Hollywood who synthesise the sounds of marine life using old kitchen equipment gathered at the pound shop. "
David Hepworth
Daily
Car
Door
" Back in the 1980s, state-of-the-nation fictions were all set in Manhattan. Now, they're all in Trump country. Early in 'S-Town,' we're introduced to an actual maze, every branch of which leads to a further junction. This may also be a metaphor. "
David Hepworth
Now
Early
Back
" John Lydon must be more famous for his efforts on behalf of dairy products than his music. "
David Hepworth
Than
Products
Famous
" There's only one podcast subject that can give Donald Trump a run for his money when it comes to vulgarity, excess, and base comedy, and that's football. "
David Hepworth
Football
Give
Money
" 'Athletico Mince' started life as a football podcast but has dropped the football, unless the latest on the state of the 'hair island' atop Steve McLaren's head is your idea of football coverage. "
David Hepworth
Life
Your
Head
" The age of the rock star was coterminous with rock n' roll, which, in spite of all the promises made in some memorable songs, proved to be as finite as the era of ragtime or big bands. The rock era is over. We now live in a hip-hop world. "
David Hepworth
Rock
Promises
Now
" From Public Radio International, there's 'PRI's The World', which is the States looking out at the rest of the globe. Elsewhere, the 'Global News Podcast' from the BBC World Service offers something similar. "
David Hepworth
Service
Rest
Looking
" I loathe anyone impressed by fame or money. "
David Hepworth
Loathe
Anyone
Impressed
" 'They Walk Among Us' is the work of husband-and-wife team Benjamin and Rosie. In the past, they've covered the Shannon Matthews case and the career of the prisoner known as Charles Bronson. "
David Hepworth
Us
Career
Work
" An interesting way into the celebrity interview podcast is via their dogs. Celebs may not be keen to let us into their homes, because they don't like us to see how wealthy they are. However, tell them you want to go for a walk on Hampstead Heath with them and their mutt, and they're only too happy. "
David Hepworth
You
Happy
Interesting
" The 'PBS NewsHour' podcast is the audio version of the nightly TV broadcast. "
David Hepworth
Nightly
Audio
Version
" If you listen to 'Pod Save America', which is run by former Obama staffers and Democratic party partisans, you'll be exposed to ads for home delivery of everything from gourmet meals to underwear, presumably in the belief that you're too busy being fabulous to go near a shop. "
David Hepworth
You
Run
Home
" Radio people can't entirely shake off radio habits when they start doing podcasts. They sometimes bring with them things we don't need, like producers and explanatory voiceovers. "
David Hepworth
Need
Doing
Start
" Formed in 1967 and still performing regularly half a century later, Fairport Convention are Britain's equivalent of the Band. Unlike the latter they have maintained cordial relations. "
David Hepworth
Later
Half
Performing
" The podcast 'A History of Jazz' began telling its story in February - 100 years after the recording of 'Livery Stable Blues' by the Original Dixieland Jazz Band, the start of jazz as a legitimate branch of music. "
David Hepworth
Band
Jazz
Music
" The podcast 'Note to Self' is 'the tech show about being human'. Human notions of privacy have changed. "
David Hepworth
Being Human
Human
Privacy