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" GIS, in its digital manifestation of geography, goes beyond just the science. It provides us a framework and a process for applying geography. It brings together observational science and measurement and integrates it with modeling and prediction, analysis, and interpretation so that we can understand things. "

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" My parents owned a plants nursery. We all grew up growing things and planting things and selling things, and I also managed landscape crews. "

Jack Dangermond

Growing

Plants

" GIS is waking up the world to the power of geography, this science of integration, and has the framework for creating a better future. "

" In a nursery, if you don't take care of those plants, your profits get lost real quickly. You have to weed. You have to water. You have to nurture. Also, you have to take care of your employees in such a way that they do the same. "

" I am hunting for people who would be a good colleague or a teammate, not someone who works for me. "

" I want to have all that scientific information that we're building be used in designing the future so that people who make geographic decisions - and here it's not just land-use planners, but it's everyone: foresters, transportation engineers, people who buy a house - can analyze all of these information layers and design a future. "

" A number of organizations are already using Web GIS to create shared information and facilitate collaboration, and it is literally changing the way organizations operate. "

" Executives are waking up to realize that they can do a lot better, save money, make better decisions if they optimize and start thinking geographically and have a location strategy. "

Jack Dangermond

Decisions

Start

" We tell stories with maps about global warming, biodiversity; we can design more livable cities, track the spread of epidemics. That makes a difference. "

" GIS is the only technology that actually integrates many different subjects using geography as its common framework. "

" Our world is evolving without consideration, and the result is a loss of biodiversity, energy issues, congestion in cities. But geography, if used correctly, can be used to redesign sustainable and more livable cities. "

" Our intention and aspiration is to continue building out thematic information about every subject - basemaps, imagery, demographics, landscape data, etc. - so anyone can use it to access thousands of authoritative maps. "

" On the landscape crew, I learned a lot from the other workers. We treated everybody equally, and we worked hard. "

" Landscape architecture is basically geodesign; it's designing geography. And yet geodesign is not only done by landscape architects, it's done by some of the world's largest corporations. "

" It takes a while for executives to understand that every company is a spatial company, fundamentally: where are our assets, where are our customers, where are our sales. But when they get it, they light up and say, 'I want to get the geographic advantage.' "

" My parents had no money, but they had strong values that I've carried throughout my life - things like not going into debt, never borrowing money, never leveraging, paying your bills on time, keeping your agreements, selling customers the right things, treating employees right, and growing things. "

" Mapping and visualization is a huge area of work and is of interest to many people. We're working on reinventing a new kind of 3D cartography to make it easier to tell stories with 3D maps. "

" I have high hopes that GIS will become increasingly relevant for landscape architects as we make the tools easier to use for the design process of just inventory and mapping. "

" We started with things like locating ski runs or locating a transmission line corridor or locating a new town or doing a coastal zone plan. We ourselves weren't doing the planning work, but we were doing all the mapping work for the landscape architects and planners who would subsequently incorporate the maps into their actual designs. "

" Something like 80 per cent of business decisions have a location element. In fact, it's probably higher than that. "

Jack Dangermond

Business

Location

" There is the GIS world that is largely managing authoritative data sources, supporting geocentric workflows like fixing roads, making cities more livable through better planning, environmental management, forest management, drilling in the right location for oil, managing assets and utilities. "

" We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it. "

Jack Dangermond

Face

Space

" The world that you and I live in is increasingly challenged. Population growth, pollution, over-consumption, unsustainable patterns, social conflict, climate change, loss of nature... these are not good stories. "

" We shifted our philosophy from being a computer mapping group that would support planners to the idea of building actual software that would be well engineered. Because at that time, our software was not well-engineered at all; it was basically built with project funding and for project work, largely by ourselves. "

" We support about 5,000 non-governmental organizations (NGOs) with software, training, and technical support. We provide our software at virtually no cost to them, and they're lighting up the world with what they do. "