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" Google Glass is the wearable computer that responds to voice commands and displays information on a visual display. "

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" Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better. "

" To say a scientist is not at all responsible is wrong. But to say that someone who invents a piece of knowledge or technology is responsible for all future uses is ridiculous. It doesn't have to be that binary. "

" Really great entrepreneurs have this very special mix of unstoppable optimism and scathing paranoia. "

" Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S. "

" Moonshots live in that place between audacious projects and pure science fiction. "

Science Fiction

" Doing exercise without monitoring yourself will be rare in the future of wearable technology. "

" Ultimately, a timeless story has to be about the human condition. "

Human Condition

" Failures are cheap if you do them first. Failures are expensive if you do them at the end. "

" We've got rings, glasses, we wear things for armor, for protection from the elements, to signal our status to other people. And we're going to co-opt a lot of those things, where wearables are going to end up being the interface between us in the world. "

" The real goal of AI is to understand and build devices that can perceive, reason, act, and learn at least as well as we can. "

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" If software's the only thing in your bag of tools, I'm not going to give you great odds. "

" I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world. "

" We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged. "

" VisiCalc and WordPerfect were the killer apps of their day, but Google and Facebook make them look small in comparison. "

" When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could. "

" The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair. "

" The world is not limited by IQ. We are all limited by bravery and creativity. "

" Our goal is not to produce immediate results. We've been tasked with producing long-term results. That means that there's more risk in any individual thing we take on. But we still aspire to a strong return on investment. "

" Making a moonshot is almost more an exercise in creativity than it is in technology. "

" I do believe that making a factory for innovation, a moon-shot factory, is possible. "

" It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem. "