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" Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better. "

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" Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S. "

" Really great entrepreneurs have this very special mix of unstoppable optimism and scathing paranoia. "

" Doing exercise without monitoring yourself will be rare in the future of wearable technology. "

" The cycling helmet can save your life, but it doesn't look good and tends to ruin your hair. "

" Moonshots live in that place between audacious projects and pure science fiction. "

Science Fiction

" It's crazy that you have to tell your phone or your computer or your house or your car 'It's me!' hundreds of times a day. Wearables will solve that problem. "

" The world is not limited by IQ. We are all limited by bravery and creativity. "

" I do believe that making a factory for innovation, a moon-shot factory, is possible. "

" The real goal of AI is to understand and build devices that can perceive, reason, act, and learn at least as well as we can. "

" I think wearables in general have, as their best calling, to better understand our current state and needs and to express those back to the world. "

" Failures are cheap if you do them first. Failures are expensive if you do them at the end. "

" Ultimately, a timeless story has to be about the human condition. "

Human Condition

" You make a ton of progress by making a ton of mistakes. "

" If software's the only thing in your bag of tools, I'm not going to give you great odds. "

" Our goal is not to produce immediate results. We've been tasked with producing long-term results. That means that there's more risk in any individual thing we take on. But we still aspire to a strong return on investment. "

" To say a scientist is not at all responsible is wrong. But to say that someone who invents a piece of knowledge or technology is responsible for all future uses is ridiculous. It doesn't have to be that binary. "

" Making a moonshot is almost more an exercise in creativity than it is in technology. "

" I think we'll see, not only with Glass, but the watch wearables, with the contact lens, that each of these things have their own best purpose, but it will take more on our part and society's part to figure out what that is. "

" We're excited about how tech can be used to get tech out of the way. "

" Google Glass is the wearable computer that responds to voice commands and displays information on a visual display. "

" VisiCalc and WordPerfect were the killer apps of their day, but Google and Facebook make them look small in comparison. "

" When we try to make a car that drives itself, we believe - whether we're right or not - we believe that there would be strong net positive benefit to the world if cars could drive themselves safer than people could. "

" We've got rings, glasses, we wear things for armor, for protection from the elements, to signal our status to other people. And we're going to co-opt a lot of those things, where wearables are going to end up being the interface between us in the world. "

" We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged. "