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" Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access. "

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" If there's any object in human experience that's a precedent for what a computer should be like, it's a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive. "

Jaron Lanier

You

Mind

Body

" People try to treat technology as an object, and it can't be. It can only be a channel. "

" Services like Google and Facebook only exist because of the social acceptance of a mass amount of distributed volunteer labor from tons and tons of people. "

" I think most of the dramatic new ideas come from little companies that then grow big. "

" Create a website that expresses something about who you are that won't fit into the template available to you on a social networking site. "

" Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, 'Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living.' We're sending them to peasanthood, very much like the Maoists have. "

" The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect. "

" Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone. "

" Anonymous blog comments, vapid video pranks and lightweight mash-ups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned personal interaction. "

" Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions. "

" If you're old enough to have a job and to have a life, you use Facebook exactly as advertised, you look up old friends. "

" Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives, since often I'm criticized for being too pro-technology. Unless there's commensurate ethical and moral improvements to go along with it, it's for naught. "

" I'd much rather see a world where, when you make some quirky comment on a blog or news story or you upload a video clip, instead of just a moment of fame for your pseudonym, you'll get 50 bucks. The first time that happens, you'll realise that you're a full-class citizen. You have the potential to make money from the system. "

" The mass culture of childhood right now is astonishingly technical. Little kids know their Unix path punctuation so they can get around the Web, and they know their HTML and stuff. It's pretty shocking to me. "

Jaron Lanier

Culture

Path

" Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day. "

Jaron Lanier

One Day

Show

" I do real paintings, you know. I'm a little messy in the studio, so I'm a bit of a danger. But I just adore it. "

" Criticism is always easier than constructive solutions. "

" It is impossible to work in information technology without also engaging in social engineering. "

" Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting. "

" I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying. "

Jaron Lanier

View

Advertising

" Mobs and dictators were made for each other, and when mobs appear, dictators will soon flourish. "

" The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share. "

" I think complexity is mostly sort of crummy stuff that is there because it's too expensive to change the interface. "

" I've always felt that the human-centered approach to computer science leads to more interesting, more exotic, more wild, and more heroic adventures than the machine-supremacy approach, where information is the highest goal. "