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" I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level. "

Rob Dyrdek

Build

Level

Show

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" Once you get a trick on film, it's there forever. "

" California just does not remotely embrace the fact that it's where skateboarding itself was birthed and where 90% of the industry is. "

" If my parents really understood how much I've learned that I could never learn in school, they'd be very proud. Instead, I'm still their crazy kid, sagging his pants and dancing around on the laptop. "

" DC and Monster have always supported my vision for street skateboarding, from building skate plazas throughout the world to now creating the first-ever professional skateboarding league. "

" Half of my success is my fearlessness and recklessness - of just seeing the end and not stopping until you get there. "

" As I've evolved, I'm capable of doing a lot of things at once, but really, as an entrepreneur and business person, it's more about adding the right structure to be able to handle scaling all those things as opposed to being at the forefront of doing a lot of them. "

" Skateboarding for me is a whole lot different for me than before the TV fame, if you will, because going out in the street is a little bit different. "

Rob Dyrdek

Street

Skateboarding

" With success comes responsibility of playing your part, to do what you can to help not only those that helped you get to where you're at, but the future of who's going to be playing a part of your business and everything you do in your entire career. "

" I can't watch myself on TV. "

Rob Dyrdek

Myself

Watch

" I was raised by some very grounded, hardworking, Middle America parents. "

" I spend 2 hours a week in an infrared sauna. "

" Street League Skateboarding is the premier professional skateboarding league in the world, with the biggest prize money in history. "

" No one can fathom that the top 200 pro street skaters run from cops on the weekends and use a generator and lights to light up a handrail at 2 in the morning to get a trick that's going to be in an advertisement that will be shown around the world. "

" The way skateboarding contests were in the past was like going to a basketball game and being told at the end of the game what the score was and who won. Think about how unengaging that would be if you didn't know who was ahead or if it was a close game. "

" The mainstream thinks that every skateboarder aspires to be in the X Games. "

" Sometimes I'll be somewhere, and the cops will show up to kick me out and end up just asking for a photo. "

" MTV has a been a great partner over the years. I'm truly grateful for the platform they've provided for me to create and refine compelling, entertaining media at the highest level. "

Rob Dyrdek

Great

Grateful

" I've got some alien blood in me. "

Rob Dyrdek

Alien

Blood

" 'Wild Grinders' becoming an animated series, and airing on Nicktoons is another one of my boyhood dreams come true. I came up with the name when I was eleven years old, when I needed a name for my first skate crew - who knew it would turn into such a mega brand? "

" Without a doubt, Dana White is my biggest influence. "

" There's nothing more ridiculous than seeing yourself in a video game. "

Rob Dyrdek

Game

Seeing

" I started my first company when I was 18 and learned by trial through fire, having no formal education or entrepreneurial experience. "

" As skateboarding evolved, it evolved away from competition. Having a best-trick contest doesn't work. "

" The serious professional skateboarder doesn't have a job. They get paid enough not to. "

" The reality of professional skateboarding contests is that they're not relevant in our world. "

" At most contests now, skaters are judged against themselves. "

" Skateboarding has given me everything I have and created who I am. "

" For me, part of one my big movements is building authentic street environments for skateboarding. "

Rob Dyrdek

Big

Building

" Anything is possible if you're willing to work for it. "

" With 'Fantasy Factory,' I want to take skating beyond the Tony Hawk generation and represent the street-skating generation. "