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" Street League Skateboarding is the premier professional skateboarding league in the world, with the biggest prize money in history. "
Rob Dyrdek
Professional
History
Money
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" The way skateboarding contests were in the past was like going to a basketball game and being told at the end of the game what the score was and who won. Think about how unengaging that would be if you didn't know who was ahead or if it was a close game. "
Rob Dyrdek
Think
Game
End
" Skateboarding for me is a whole lot different for me than before the TV fame, if you will, because going out in the street is a little bit different. "
Rob Dyrdek
Street
Skateboarding
Me
" No matter what I do, how much money I make, where I live, or what kind of car I drive, the stuff I skateboard on is the same stuff that every other kid in L.A., every kid in the country, everybody in the world is skateboarding on. "
Rob Dyrdek
World
Car
Country
" There is nothing like watching a crazy video for the very first time. "
Rob Dyrdek
Nothing
Crazy
Like
" At most contests now, skaters are judged against themselves. "
Rob Dyrdek
Against
Most
Judged
" I started my first company when I was 18 and learned by trial through fire, having no formal education or entrepreneurial experience. "
Rob Dyrdek
Experience
Fire
Education
" With 'Fantasy Factory,' I want to take skating beyond the Tony Hawk generation and represent the street-skating generation. "
Rob Dyrdek
Generation
Fantasy
Beyond
" Once you get a trick on film, it's there forever. "
Rob Dyrdek
Forever
You
Trick
" In skateboarding, you're never bigger than the streets. "
Rob Dyrdek
Never
You
Than
" The evolution of the plaza always came from the idea of just a really good place to ride a skateboard that you could ride at anytime, and that's what the foundation always stands for - being a place that's free, open and legal... for those that are technical, to do really hard stuff, and for those who are learning, to just have fun. "
Rob Dyrdek
Good
You
Have Fun
" Without a doubt, Dana White is my biggest influence. "
Rob Dyrdek
Doubt
Influence
White
" California just does not remotely embrace the fact that it's where skateboarding itself was birthed and where 90% of the industry is. "
Rob Dyrdek
Fact
California
Embrace
" Justin Bieber, I love to death. He's such a cool, ridiculous, much crazier kid in real life - more than he's really allowed to be, because he's a Unicorn and very rare. "
Rob Dyrdek
Love
Real Life
Cool
" MTV has a been a great partner over the years. I'm truly grateful for the platform they've provided for me to create and refine compelling, entertaining media at the highest level. "
Rob Dyrdek
Great
Grateful
Me
" With success comes responsibility of playing your part, to do what you can to help not only those that helped you get to where you're at, but the future of who's going to be playing a part of your business and everything you do in your entire career. "
Rob Dyrdek
Business
You
Success
" I spend 2 hours a week in an infrared sauna. "
Rob Dyrdek
Infrared
Hours
Week
" 'Wild Grinders' becoming an animated series, and airing on Nicktoons is another one of my boyhood dreams come true. I came up with the name when I was eleven years old, when I needed a name for my first skate crew - who knew it would turn into such a mega brand? "
Rob Dyrdek
Brand
Wild
True
" I operate best on big vision and creative detail. "
Rob Dyrdek
Creative
Best
Vision
" I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level. "
Rob Dyrdek
Build
Level
Show
" I can't watch myself on TV. "
Rob Dyrdek
Myself
TV
Watch
" The mainstream thinks that every skateboarder aspires to be in the X Games. "
Rob Dyrdek
Games
Mainstream
Thinks
" I only drink coffee grown in high altitude rain forests. "
Rob Dyrdek
Rain
Drink
Coffee
" For me, part of one my big movements is building authentic street environments for skateboarding. "
Rob Dyrdek
Big
Building
Me
" The reality of professional skateboarding contests is that they're not relevant in our world. "
Rob Dyrdek
World
Relevant
Reality
" I try to seize every opportunity I can. "
Rob Dyrdek
Try
Every
I Can
" In Ohio, I built the world's first skate plaza. "
Rob Dyrdek
World
First
Ohio
" As I've evolved, I'm capable of doing a lot of things at once, but really, as an entrepreneur and business person, it's more about adding the right structure to be able to handle scaling all those things as opposed to being at the forefront of doing a lot of them. "
Rob Dyrdek
Business
Person
Doing
" You knew LeBron James was going to be LeBron James when he was a sophomore. "
Rob Dyrdek
He
James
You
" There's nothing more ridiculous than seeing yourself in a video game. "
Rob Dyrdek
Game
More
Seeing
" What's skateable is limitless by design. "
Rob Dyrdek
Design
Limitless