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" I don't care if you're my brother - if we go play football, I'm gonna try to crack your head open. It doesn't mean that I don't love you. It doesn't mean that I don't respect you. "

Daymond John

Respect

Football

Care

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" My parents always taught me that my day job would never make me rich; it'd be my homework. "

Daymond John

Parents

Job

" In the founders, I look for a person I feel is trustworthy, driven and smart. I invest in the person first, because in the event the business fails, the person and I can move forward and create another business. "

" A savvy entrepreneur will not always look for investment money, first. "

" I started FUBU in 1989 but ran out of money three times and closed it down. "

" I look to work with businesses that know what they are doing but need larger distribution or exposure. "

" I've failed way more than I've succeeded. "

" I'm the kind of person that when I saw a lack of African Americans in the apparel business, that was something I set out to do, and I lead by example. "

" I value an entrepreneur I can get behind and trust, because I know they are attempting to move forward in life. "

" There really is no shortcut just because you have a name, or you have some kind of access or some way you can solve all the problems. And I think one of the things I learned with FUBU, you have to understand that there's really only two ways of operating a business: more sales, or lower overhead. "

" The things that I've learned is, try to make all the mistakes with your own money and on a small level so that when you are responsible for a partner's money or assets, you've learned, and you don't make bigger mistakes. "

" Poor people put a low value on themselves and their efforts. "

" Every problem can be solved as long as they use common sense and apply the right research and techniques. "

" I always tried to align myself with strategic partners, friends, and information to help me with the things that I did not know, and ultimately, I made it. "

" I've learned, like with anything else, business is only as good as your connections and your resources. And some of the resources that I have are the fact that I work with huge artists. "

Daymond John

Business

Good

" Five days a week, I read my goals before I go to sleep and when I wake up. There are 10 goals around health, family and business with expiration dates, and I update them every six months. "

" Learn as many mistakes and what not to do while your business or product is small. Don't be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road. "

" I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis. "

" An entrepreneur needs to know what they need, period. Then they need to find an investor who can build off whatever their weaknesses are - whether that's through money, strategic partnerships or knowledge. "

" The only thing that scares me in the tech area is that it moves so fast that you have to be ready to invest in 20 things. Because if you just invest in one, next week, somebody has a better mousetrap, and you get taken to the cleaners. "

" When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?' "

" Most brands started from a strong base and kept a strong belief. "

" I had a little delivery van, and I did work around Queens. I was also a waiter at Red Lobster, so I was working on the business in between jobs. "

" If you don't educate yourself, you'll never get out of the starting block because you'll spend all your money making foolish decisions. "

" I believe the last thing I read at night will likely manifest when I'm sleeping. You become what you think about the most. "

" If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all. "

" You don't have to work for a big corporation if you don't want to. "

" Good grooming is integral and impeccable style is a must. If you don't look the part, no one will want to give you time or money. "

" I'm a big advocate of financial intelligence. "

" I think African Americans are resilient and hustlers by nature. I think they need to understand that you can take that hustle to the boardroom, but it has to be an education process. "

" Mentors, by far, are the most important aspects of businesses. "