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" I enjoy difficult tasks. What's hard is finding the people to do them and finding a team to actually enjoy success. That is the real challenge of success. "
Scooter Braun
Team
Success
People
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" My company motto is 'Inspire the world to try.' "
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" I learned that you have a responsibility to do things when you can. "
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" Asher Roth lived on my couch for six months to build up a following. With Justin Bieber, I moved him and his mother to a town house a block away from me. "
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" People like to shy away from comparisons. Personally, I think that's a mistake. Comparisons can be good. People like to compartmentalize things within their own heads, and helping them do that can actually be a positive thing for the brand you're trying to build. "
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" If you really love someone, you push them. "
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" I think people will always like intelligent TV. "
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" I want to build an asset-driven business, and I want to make my clients a part of everything I'm doing. Go into the branding business, consumer products, food, apparel. We need to expand in those places. "
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" What I do for a living is so high-risk that I try to make sure my portfolio is as conservative as possible. "
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" The biggest pieces of my business are not public. Maybe I'll tell all the details when I'm 50 or 60. "
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" My job is making irrational people do rational things. "
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" At 22 years old, I tattooed 'family' on my wrist to not lose sight of my true goal. "
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" I looked at Robert Downey, Jr. and all these people - when you ask for redemption, people will give it to you. But if you're the boy who cried wolf, they'll destroy you. "
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" As a music industry, if we remain in competition, then we die. We have to understand that we're all in this together. Collaboration and synergy, it's one of the most important things out there. "
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" My gut is my No. 1 asset. I also like to draw from a lot of people, and I ask a lot of questions. I'll literally show my ideas to 500 different people and get their opinions, and, in the end, after digesting all their opinions, I just trust my gut. "
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End
Ideas
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" The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible. "
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" There were 10 to 12 years where I averaged two to three hours of sleep a night. There were times when I didn't go to sleep for two days, but I'd usually crash one Sunday a month for 16 to 18 straight hours, and then I'd be rejuvenated. "
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Night
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Sunday
" What is now commonplace was once not, and I think that's a testament to what it means to really break the mold and push the limits. "
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Limits
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Push
" I think 'manager' is a stupid word. "
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I Think
Manager
Stupid
" My job is to make sure a client doesn't have any 'what if's - to make sure, when you look back, you don't say, 'What if I had done this? What if I had done that?' "
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Job
" Kanye's the best listener I've ever worked with. If I interrupt Kanye, every single time, he'll wait for me to finish before speaking. It's a running joke - sometimes I interrupt him just to see. And he always goes, 'No, no, finish. I want to hear what you have to say.' "
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You
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" I have a rule where once a week I have a date night with my wife, and that's the time when I put my phone away and have calls forwarded to my assistant in case of emergency. "
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" I don't know if I'm going to be a manager forever. I don't know if I'm going to be producing films or television shows. "
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" Sometimes the only way to realize what a foolish purchase is is to make one. "
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" I surround myself with incredible, capable people, and the beautiful part about the artists I've chosen to work with, and the artists that have chosen to work with me, is that we share the same family values. "
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" A lot of times in this business, we forget that we're surrounded by a lot of really good people. "
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" I love collaborating with other really smart, incredible people. "
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" I love the creative process - brainstorming and coming up with campaigns. "
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Coming
Creative