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" I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding. "

The Weeknd

You

Face

Down

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" Alternative R&B is in my soul. It's not going anywhere. "

" The mind of a 19-year-old is very different from the mind of a 26-year-old. You grow. You get into better relationships. You experience more, meet more people, better people. But when you're in a dark hole at an earlier point in your life - you write about the mindset you're in at that moment. "

" Bragging just sounds good, man. "

" I always use Michael as, first and foremost, a vocal inspiration, and 'Off the Wall' was definitely the one that made me feel like I could sing. "

The Weeknd

Always

Inspiration

" The effect of music on fashion has been immense, especially hip-hop and urban music. "

" Even though I've been putting out bodies of work for years, 'Beauty Behind the Madness' felt like the beginning. "

" I couldn't ever go back home without being something. I probably would never have gone back home. That was definitely a big motivation. To get back home, and not empty-handed. "

" I love trying new things. "

" Once you've changed who you are or who you've portrayed in your music, the fans, they'll catch it... Once I feel like the world knows me for anything else but my music, then I feel like I failed. "

The Weeknd

Fans

Feel

" I spend just as much time on how people hear my music as I do the actual music, no matter how long it takes. I'm such a visual artist as well that it always goes hand-in-hand. "

" I'm a studio rat. "

The Weeknd

Studio

Rat

" I just love Bowie. I think he's the ultimate inventor. "

The Weeknd

Ultimate

Just

" I wrote a song with Ed Sheeran that was kind of spontaneous. "

" I didn't like the way I looked in pictures - when I saw myself on a digital camera, I was like, 'Eesh.' "

" 'House of Balloons' was special because I had no deadlines, and nobody knew me, so there were no expectations. Spent a year making it perfect. Every song had at least, like, 7 different versions to them before picking the right one. "

" I wanted to drop three albums in a year because no one had done it. It was bold, unheard of. "

" I was 14, and I fell in love with Pink Floyd. "

" For my generation, the bomber jacket is like a replacement for the suit jacket. It's a piece that men wear every day, and it's something that I would wear for any occasion, whether it's on the street or going to an awards ceremony. "

" I think that's why my career is going to be so long: Because I haven't given people everything. "

" I sang a lot of low stuff on songs like 'Secrets' and 'Rockin',' almost like Toni Braxton. On 'Secrets,' I'm a different person. "

The Weeknd

Different

Secrets

" It's hard to wrap my head around the fact that there are people who can't or won't see what Black Lives Matter is trying to accomplish. "

" My purpose is to make exciting music, and I feel like I'll be doing that for the rest of my life, so there's no pressure. "

" Nothing is stopping me from doing what I love to do. "

" 'Thursday' is a conceptual album. Whatever that situation was, I spent the whole album focusing on that situation. "

" I knew the second I finished the first record - 'House Of Balloons' - and had all this material leftover that a trilogy would be best. "

" My inspiration is R. Kelly, Michael Jackson, and Prince - for the vocals, anyway. "

" Taylor Swift's audience can listen to me, but so can the street kids. I want to touch it all. "

The Weeknd

Audience

Listen

" Nothing feels better than going onstage and everybody is singing every word - and actually wanting to see you. "

" When I was born, that was the music my mother was listening to. Michael Jackson is a third parent to me. "

The Weeknd

Listening

Mother

" I want to be remembered as iconic and different. "