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" I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power. "

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" I used to tweet about the most mundane things - like 'I just bought a soya latte' - but now I try and make it a bit more interesting. "

Evan Williams

Now

" When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success. "

" A key element of Web blogs is the community element. Most blogs are not self-contained; they are highly dependent on linking to each other. "

" Blogging got the concept of personal publishing, but it didn't really take advantage of the network. "

" After high school, I enrolled at the University of Nebraska at Lincoln, but I stayed only a year and a half. I felt college was a waste of time; I wanted to start working. "

" There's something about just hanging around when it comes to success on the Internet. "

" The only reason Twitter itself would be a fad is if someone comes along and does it better. "

" My life has been a series of well-orchestrated accidents; I've always suffered from hallucinogenic optimism. "

" The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up. "

" Google started out when the dot-com boom was happening. It grew under the radar of big companies that were competing in but basically ignoring search. Then they were able to really invest during the bust for a long time. "

" Anything I've done that really worked happened because, either by sheer will or a lack of options, I was incredibly focused on one problem. "

" Every major communication tool on the Internet has spam and abuse problems. All email services, blogging services and social networks have to dedicate a significant amount of resources and time to fighting abuse and protecting their users. "

" Twitter was designed to be this system that you just scan for information that's important or useful to you and then walk away, and if you wanna take a break you take a break. "

" I suspect there's a lot of validity to the premise that big companies aren't going to attract entrepreneurial talent. "

" What the Internet is great at is building networks. "

" Blogging and traditional media work together. Twitter complements traditional media. "

" I'm not a big-company guy. I need freedom and control. "

" Twitter isn't a social network, it's an information network. "

" People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts. "

" I like to think of the world as a sort of a casino, except the house doesn't have the advantage. If you're smart, you have an advantage. It behooves you to place a lot of bets. "

" The things that keep nagging at you are the ones worth exploring. "

" I was broke for more than 10 years. I remember staying up all night one night at my first company and looking in couch cushions the next morning for some change to buy coffee. "

" Most of the great businesses of our time have experimented. Like Google. "

Evan Williams

Google

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