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" I live by the 80-20 rule: 80 percent of the time, you eat really healthy, and 20 percent, you treat yourself. "

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" I learned a lot in my life by paying attention and listening to how people around me worked. "

" The goal for my girls and me has always been about beauty and fashion. Before we ever had the shows, my mom had a store for 40 years in La Jolla, and I grew up working there. "

" I believe that, no matter how old you are, a woman can look amazing. "

" I made and created a show that my family was all on board with, and we were so excited because we got to work together. "

" When my kids are happy, I am happy. "

" Anything I ever wanted, I had to work really hard for. I learned the value of saving my money, trying to make something happen, and being entrepreneurial, even as a really young girl. "

" I keep track of my kids sometimes with social media. I have to check TMZ every morning to see what's going on, and then at night, I go to bed with Snapchat. "

" I raised my kids kind of old-fashioned - if you don't have something nice to say, then don't say it at all. I teach love, acceptance, and tolerance... I sometimes think that this generation is lacking in decency. "

" I am living my dream because I get to work with my kids and watch them find their happiness. It's so rewarding - we brainstorm around a conference table and have a really great time doing it. "

" It's important for my kids to see our family strong and united. "

" And I think that, given the opportunity, somebody could really learn a lot just being around me and the girls because it's really nonstop, 24/7 brainstorming and creativity and just trying to get organized and really pack a lot into a day - being there nonstop with all engines blazing. "

" For years, people had been saying, 'You guys should have a reality show - it would be crazy,' and I didn't pay much attention to that talk, but the idea did stay in the back of my mind. "

" I say this all the time, but when I go to bed at the end of the day, and I put my head down on the pillow, I really feel such a sense of satisfaction, and I'm so proud of my kids that they have this amazing work ethic, and we get to work with each other every day, so it doesn't get any better than that. "

" Oh, my goodness, I am obsessed with Costco! We do runs at least twice a week. I love the salmon and rotisserie chicken, the dog beds. "

" Some people don't know how to take some of the everyday, regular things that they have going for them and turn it into something else. "

" Costco is a passion. Costco is like a massage. "

" I love the creative process and being able to build something out of nothing. "

" I'm strong enough and have a pretty thick skin, but when people go after my kids, I just hit block-delete, block-delete. It's my mantra. "

" Every day is different; you never know what to expect, and you have to be ready to pivot on a dime. "

" When the opportunity came along to do the reality show, it was just a very exciting time. We really never thought about how it would pan out for the entire family but just knew that it was going to be a great journey. "

" I have learned to be ready for anything - and be there for my kids. That's what life's all about. "

" Kendall is really satisfied on her role in 'Keeping Up With the Kardashians.' With her modeling career, she's so busy. If she's not walking a runway, she's shooting a campaign or traveling around the world with her fashion obligations. She's a pretty busy little girl. "

" My motivation is to be creative and have fun. You want to do something that keeps you on your toes the rest of your life and keeps you busy. "

" I like everything a certain way. I'm not somebody who can just lay back and let it happen... And I think that's what's gotten me to where I am in life. "

" When I was young, I loved shopping at a store on Rodeo Drive called Lina Lee. Shopping there made me feel so special. "

" Khloe is amazing! I'm so proud of that kid. "

" I worry about my grandchildren because the Internet can be brutal. "

" Kim was the one who taught us how to use Twitter and how to engage and really capture the attention of followers and the fans. "

" I'm there to support my kids no matter what happens. I just do the best I can, just like anybody else would for their family. "

" We have literally millions and millions of fans. I mean, even Kendall and Kylie have 50 million followers on Instagram - apiece. That's a hundred million people you have somehow touched emotionally, enough to follow you on a social-media platform. And I think with that also comes, you know, haters. "