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" I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training. "

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" Even if you don't state your ethnic background anywhere on LinkedIn or whether you are married with children, a scan of your photos and other people's photos featuring you will make it far easier to deduce. "

Jan Chipchase

Background

You

Children

" Technology, we find, amplifies behaviours. If you want to be anti-social, technology allows you to be. And vice versa. "

" There's a whole load of stuff in life that is worth documenting. You see it every day but don't even notice. "

" As touch-screens have become more popular, they have retrained how we interact with images we see on many surfaces. "

" There is close to zero trust in institutions in Afghanistan. The mobile carriers have more trust than the banks. "

Jan Chipchase

Zero

Afghanistan

" China in particular is an absolutely fascinating place to be. Culturally and politically and economically it's becoming more and more relevant. If you look at how China is perceived in different parts of the world, you can recognize it's very dynamic. It's also challenging what it thinks of itself. "

Jan Chipchase

World

Place

" There are certain cities around the world where it's possible to learn about tomorrow's technology as it's being developed today. "

" China has a bigger middle class than the entire population of Europe. "

" The ability to identify someone at a moment's notice by snapping a photo of him or her, to trigger an immediate influx of data about the person behind the face, will forever change the world. "

" Facial recognition software is already quite accurate in measuring unchanging and unique ratios between facial features that identify you as you. It's like a fingerprint. "

Jan Chipchase

You

Unique

" Tokyo - still - offers the most tightly integrated infrastructure, where smooth, technology-driven experiences take place when engaging in everyday actions, such as verifying personal identity, paying for goods, and buying tickets. "

" Many retail stores have consumer trackers that study how long your eyes linger on one product, whether you follow it through by touch, and things that you buy. You can redesign things on a shelf, all by tracking such information. "

" It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America. "

" The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night. "

" I find buying a bicycle is a great way to stay in touch with people. "

" Cultural comparisons are good because they can tell you about what's similar, but also sometimes they make it easier to see obvious differences. "

" The distance between who you are and who you might be is closing. "

" China is not a country, it's a continent. India is not a country, it's a continent. "

" At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us. "

" I spend a lot of my time looking into people's bags and handbags - with their permission, of course. "

" What do you think is the world's most recognisable container of information? It's the human face. We are constantly reading each other and responding. "