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" I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback. "
Steve Jobs
Think
Money
You
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" I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore. "
Steve Jobs
Think
End
Experience
" I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. "
Steve Jobs
Life
Apple
My Life
" The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. "
Steve Jobs
Apple
Company
Engineering
" I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. "
Steve Jobs
Apple
Why
Ridiculous
" Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. "
Steve Jobs
Pride
Fear
Fall
" If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. "
Steve Jobs
Heart
Great
You
" Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. "
Steve Jobs
Lose
Nobody
Who
" Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. "
Steve Jobs
Design
Together
Soul
" It's not a faith in technology. It's faith in people. "
Steve Jobs
Technology
People
Faith
" Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh. "
Steve Jobs
People
You
Car
" Things don't have to change the world to be important. "
Steve Jobs
Things
Change The World
World
" For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. "
Steve Jobs
Night
Sleep
You
" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
" We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. "
Steve Jobs
Best
Go
Great
" Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields. "
Steve Jobs
People
Science
Great
" I've always wanted to own and control the primary technology in everything we do. "
Steve Jobs
Wanted
Technology
Always
" The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. "
Steve Jobs
Long
You
World
" We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. "
Steve Jobs
Know
Life
Things
" Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'. "
Steve Jobs
Older
Down
Boy
" The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone. "
Steve Jobs
Beginning
Home
Will
" But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. "
Steve Jobs
New
Night
Innovation
" So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective. "
Steve Jobs
Values
Rich
Perspective
" As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids. "
Steve Jobs
People
World
Better
" I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I was 23 and the way I handled that. "
Steve Jobs
Things
Done
Way
" This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? "
Steve Jobs
Energy
Today
Revolution
" I want to put a ding in the universe. "
Steve Jobs
Want
Universe
Business
" Stay hungry, stay foolish. "
Steve Jobs
Stay
Foolish
Hungry
" My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time. "
Steve Jobs
Clear
Money
Precious
" The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. "
Steve Jobs
Design
Understand
Up
" Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form. "
Steve Jobs
History
Time
Back