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" Innovation distinguishes between a leader and a follower. "
Steve Jobs
Leadership
Follower
Innovation
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" When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. "
Steve Jobs
Beautiful
You
Wood
" The growth and development of people is the highest calling of leadership. "
Harvey S. Firestone
People
Development
Growth
" We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. "
Steve Jobs
Know
Life
Things
" Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. "
Steve Jobs
Design
Together
Soul
" I think we're having fun. I think our customers really like our products. And we're always trying to do better. "
Steve Jobs
Fun
Having Fun
Trying
" Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. "
Steve Jobs
Inspirational
Heart
Life
" We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator. "
Steve Jobs
Apple
You
Think
" Leadership and learning are indispensable to each other. "
John F. Kennedy
Other
Leadership
Each
" It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry. "
Steve Jobs
People
Potential
Personality
" What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. "
Steve Jobs
Phone
iPhone
Product
" These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. "
Steve Jobs
Life
Parents
Medical
" But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. "
Steve Jobs
Think
Reality
Apple
" Things don't have to change the world to be important. "
Steve Jobs
Things
Change The World
World
" And one more thing. "
Steve Jobs
Thing
More
" What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. "
Steve Jobs
Change The World
Job
Change
" The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment. "
Steve Jobs
Technology
Investment
Color
" My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. "
Steve Jobs
Negative
Others
Business
" So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective. "
Steve Jobs
Values
Rich
Perspective
" Management is doing things right; leadership is doing the right things. "
Peter Drucker
Doing
Right
Management
" As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids. "
Steve Jobs
People
World
Better
" There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook. "
Steve Jobs
Reason
Air
Company
" I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. "
Steve Jobs
Some
Intelligence
Smart
" Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. "
Steve Jobs
Lose
Nobody
Who
" Our goal is to make the best devices in the world, not to be the biggest. "
Steve Jobs
Best
Devices
Goal
" The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. "
Steve Jobs
Too
Compete
Big
" For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something. "
Steve Jobs
Morning
Life
Today
" That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains. "
Steve Jobs
Focus
Mountains
End
" Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient. "
Steve Jobs
More
Know
Done
" I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. "
Steve Jobs
Beautiful
Way
Space
" Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. "
Steve Jobs
Responsibility
Experience
Voting