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" I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' "

Yves Behar

Love

Life

Myself

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" I believe consistency and orthogonality are tools of design, not the primary goal in design. "

" Obviously, I come from one background, and the people that design fitness equipment have been doing it for years and years, and they know what works and doesn't work. "

" Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature. "

" I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair to the building or to the people, to the client, because every building tells a different story. "

" I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a new design. "

" The principle of the design - the harmony, rhythm and balance are all the same with interior and fashion design. "

" Proponents of intelligent design don't accept that some of the very complex nanomachines that we have inside ourselves could have come about solely on the basis of natural selection. "

" So we originally expected to make about 35 gigawatt hours at the cell level and about 50 gigawatt hours at the module or pack level. Now we are expecting to do about 150 gigawatt hours in the same volumetric space as the original design. "

" I have always loved clothes, and the opportunity to design my own line could not be missed. It's a dream job. "

" I'm into designing houses and interior design. I like change. I like creating things out of nothing. "

Chris Kirkpatrick

Creating

Nothing

" I'm not like most designers, who have to set sail on an exotic getaway to get inspired. Most of the time, it's on my walk to work, or sitting in the subway and seeing something random or out of context. "

" So, to really execute design in its highest form and making people feel joy, that's a great reward. "

" Design is a series of creative choices - it's a collaborative effort, an evolutionary process. You choose your fabrics depending upon what you want to say, then you work with mills to get those fabrics. Through the process, you realize what you want it to be. "

" Design is people. "

Jane Jacobs

People

Design

" Every contrivance of man, every tool, every instrument, every utensil, every article designed for use, of each and every kind, evolved from a very simple beginnings. "

" I mean, I think about it, but I don't design my record to get a certain public response. "

" I'd love to design a school. "

" Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. "

" Video games and YouTube.com are creatively booming, even though Web design, as demonstrated by the ugly clutter of most major news sites, is in the pits. "

" It is so important to be really true to yourself in design, and I am. "

" I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way. "

" You can get the best locksmith in the world to design the best lock he can design, is it pick proof? No, it's not: it can be very hard to pick, but it is pickable. Because you can get, say, the next 10 best locksmiths, and give them unlimited money and time, they will figure out a way to pick it. "

" I have always been fascinated by the way things work and how they came to take the form that they did. Writing about these things satisfies my curiosity about the made world while at the same time giving me an opportunity to design a new explanation for the processes that shape it. "

Henry Petroski

Time

Work

" Many churches of all persuasions are hiring research agencies to poll neighborhoods, asking what kind of church they prefer. Then the local churches design themselves to fit the desires of the people. True faith in God that demands selflessness is being replaced by trendy religion that serves the selfish. "

" Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep. "

" NPR editors and journalists found themselves caught in a game of trying to please a leadership team who did not want to hear stories on the air about conservatives, the poor, or anyone who didn't fit their profitable design of NPR as the official voice of college-educated, white, liberal-leaning, upper-income America. "

" I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style. "

" Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition. "

" To be able to design for the plus-sized consumer, for me, that's just beyond. It's a dream. "

" Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained. "