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" I was the first advertising person who people could identify with. "

Jerry Della Femina

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" It is now possible to target adverts to the right person at the right time in the right place. But that is not enough. "

Jerry Della Femina

" The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy. "

Jerry Della Femina

" There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. "

Jerry Della Femina

" Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is. "

Jerry Della Femina

" Humor works, and it's the best way to get attention without spending a lot of money. "

Jerry Della Femina

" The Hamptons are filled with people who are winners Monday through Friday. "

Jerry Della Femina

" The French are simply incapable of telling the truth. "

Jerry Della Femina

Telling The Truth

" I'm a driver, and I love it. "

Jerry Della Femina

" I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education. "

Jerry Della Femina

" Kids don't know what life was like without cell phones. "

Jerry Della Femina

" The object of advertising is to get people to feel better about the product you're selling. "

Jerry Della Femina

" A lot of its readers are of an age where they forget to cancel. "

Jerry Della Femina

" It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar. "

Jerry Della Femina

" Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct. "

Jerry Della Femina

" I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger. "

Jerry Della Femina

" On the weekends, some people garden; I slice salmon. "

Jerry Della Femina

" Thank you for making me nouveau riche. "

Jerry Della Femina

" I'm careful to pay every single penny on my taxes. I don't have any money offshore. "

Jerry Della Femina

" That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. "

Jerry Della Femina

" Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change. "

Jerry Della Femina

" I want to die at my desk. "

Jerry Della Femina

" Pictures bring you inside, whether you see yourself driving a new car or as a hapless prisoner who is being abused. "

Jerry Della Femina

" I honestly believe that advertising is the most fun you can have with your clothes on. "

Jerry Della Femina

" Today's merger makers are not ad people; they're building communications companies. "

Jerry Della Femina