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" If you come from the Internet, as I do - I think of it as sort of my native country - there's a lot of great things happening on the Internet, but one of the things, one of the feelings you just can't escape is the sense that it's really hard to keep people's attention. "

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" I think one of the most exciting things about the whole digital side of publishing is that it eventually allows you to operate at any length. That also means shorter stuff, too. "

Robin Sloan

Digital

Side

You

" On the Twitter media team, we believe that tweets drive TV tune-in. "

Robin Sloan

Believe

Twitter

" Good writing is really meaningful, and it's one of the - it's still one of the best tools we have to get and capture people's attention. "

" You can really find yourself at sea when you're becoming an adult and suddenly have to feed yourself for the first time. "

" I love the web, but man, I look at my browser, and there are, like, twenty tabs up there, all jostling for space and time, all framed by a mosaic of other apps, other work, other entertainment... so even when I really am paying attention to something on the web, there's this peripheral haze. "

" There's certainly satire written about techies, but it's so snarky and snide and doesn't treat him as a whole person. The people I worked with at Twitter - they're very analytical, but they're also deep and thoughtful - I feel like they deserved a charismatic spokesperson. "

" I got a bike - a fixed-gear with bright blue wheels, custom-made to my specifications. I am a San Francisco techno-hipster, so this selection was a bit of a self-caricature. But sometimes the predictable thing turns out to be the best thing, too, and you can't let that stop you. "

" When I'm using the Internet, I have 25 tabs open, and even if somebody sends me... something interesting, odds are I'll forget about it, or it'll get kind of lost in the shuffle. "

Robin Sloan

Forget

Interesting

" When you close a tab or when you finish an article on the web, it's gone unless you go back into your history or search for it or explicitly try to find it. Apps on your phone have this special property: they hang around. In some ways, they're more like a book on a bookshelf than they are like web pages. "

Robin Sloan

You

Phone

" When I was 14, I spent a huge amount of time on the Internet, but not the Internet we know today. It was 1994, so while the World Wide Web existed, it wasn't generally accessible. Prodigy and CompuServe were popular, and AOL was on the rise, but I didn't have access to the web, and no one I knew had access to the web. "

" Books are anchored. You return to books. You don't return to a tweet. "

Robin Sloan

You

Anchored

" When you've biked only on quiet cul-de-sacs and college campuses, the idea of riding in the city, right up there alongside the cars, seems, frankly, pretty absurd. "

" It turns out you can train a neural network on a big body of text. It can be Wikipedia; it can be all the works of Charles Dickens; it could be all of the Internet. They can use grammar and put words together in interesting and convincing ways - and, I think, unexpected and beautiful ways. "

" I was always a computer kid, and I grew up with the Internet and always found it fascinating. "

Robin Sloan

Always

Kid

" A gift shouldn't feel like homework. "

Robin Sloan

Feel

Gift

" When we talk about novels, we don't often talk about imagination. Why not? Does it seem too first grade? In reviews, you read about limpid prose, about the faithful reproduction of consciousness, about moral heft, but rarely about the power of pure, unadulterated imagination. "

" Social systems have values - arguments baked into their design. For example, Twitter's core argument seems to be, 'Everything should be public, and messages should find the largest audience possible.' Snapchat's might be, 'Communication should be private and ephemeral.' "

" A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content. "

Robin Sloan

Focus

Step

" The stimulation I get from my phone does not feel like the opposite of boredom to me. It actually feels like a different flavor of boredom... a twitchier flavor. And sometimes, it's almost more irritation than stimulation. It's an itch. "

" You can't think of technology as separate from all of our human drama anymore. "

" When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition. "

" I am comfortable combining the old and the new. "

" People tend to think of the quest as a sort of fanciful or fantastical form, but actually, I think it's pretty realistic. I think that story of gathering allies to your side - recruiting your band of companions - actually matches the shape of most great careers, most great lives. "

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" If a shop has a neon Superman logo in the window, I will enter. If it has a neon Superman logo in the window, a Bat-symbol next to it, and a dragon under the eaves, I am already inside. "

Robin Sloan

I Am

Window

" Selling books is hard to engineer. "

" I want to learn to weld. "

Robin Sloan

Want

Learn

" This is what I think is fun about fiction - you get to use as much history as you want as scaffolding and then go beyond it and change it and mutate it. "

" I think that some of the archetypes and works of science fiction that have pierced pop culture and stayed there are the darker ones and the dystopias. "

" 'Gone Home' is a game about exploration, and everything you'll experience is tied intimately to the space of the spooky house around you. Your task is simple: Poke around. "