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" A gift shouldn't feel like homework. "

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" Baking and coding involve using the same parts of your brain and a lot of the same skills, like being able to follow directions or create directions in a very systematic way. "

" Whether it's 'Fish' or 'Annabel Scheme' or 'The Truth About the East Wind,' I often find myself crafting custom containers to hold the kind of content I want to create. "

" There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today will be gone or, at best, riddled with broken links and outmoded code in five years, tops. "

" When I'm using the Internet, I have 25 tabs open, and even if somebody sends me... something interesting, odds are I'll forget about it, or it'll get kind of lost in the shuffle. "

" On the Twitter media team, we believe that tweets drive TV tune-in. "

" What is a game like 'No Man's Sky,' really? A set of symbols that specify a world but do not themselves constitute it. A rich grammar that's inert without the trigger of human attention. "

" Print books have an amazing superpower because they don't disappear when you're done with them. Books on the shelf remind you that they exist. "

" Prediction just means you saw where the world might be going: ho-hum. Influence, though - ah. Influence, direct and acknowledged, means you actually steered the world, even if only a tiny bit. "

" When we talk about novels, we don't often talk about imagination. Why not? Does it seem too first grade? In reviews, you read about limpid prose, about the faithful reproduction of consciousness, about moral heft, but rarely about the power of pure, unadulterated imagination. "

" My parents live in northern Michigan, and every year, in the summer, we visit them for a few weeks. "

" There's certainly satire written about techies, but it's so snarky and snide and doesn't treat him as a whole person. The people I worked with at Twitter - they're very analytical, but they're also deep and thoughtful - I feel like they deserved a charismatic spokesperson. "

" The stimulation I get from my phone does not feel like the opposite of boredom to me. It actually feels like a different flavor of boredom... a twitchier flavor. And sometimes, it's almost more irritation than stimulation. It's an itch. "

" For me, writing in public is actually super energizing and so much fun. Especially when writing can typically be really painful and certainly hard, and often, you're staring at the page and thinking, like, 'Uh, is this any good? What am I doing?' "

" A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content. "

" I think one of the most exciting things about the whole digital side of publishing is that it eventually allows you to operate at any length. That also means shorter stuff, too. "

" Without science fiction, without the influence these books have had on me over the years, I'm not sure I would care much about reading or writing today. "

" If you come from the Internet, as I do - I think of it as sort of my native country - there's a lot of great things happening on the Internet, but one of the things, one of the feelings you just can't escape is the sense that it's really hard to keep people's attention. "

" When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition. "

" When you close a tab or when you finish an article on the web, it's gone unless you go back into your history or search for it or explicitly try to find it. Apps on your phone have this special property: they hang around. In some ways, they're more like a book on a bookshelf than they are like web pages. "

" For so long, the model for writing has been, you sit in a room alone for a number of days or weeks or months or years and figure it out. But now, you don't have to do that; you don't have to be alone in the room anymore. "

" If a shop has a neon Superman logo in the window, I will enter. If it has a neon Superman logo in the window, a Bat-symbol next to it, and a dragon under the eaves, I am already inside. "

" 'Minecraft' is a game about creation, yes. But it is just as much a game about secret knowledge. "

" Selling books is hard to engineer. "

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" I think I'm one of those people that kind of thinks everybody's got an identity, and maybe that's the core of their personality. But I think we change enough over the years that it's like a succession of different people. "

" For a whole year in elementary school, when the class marched down to the school library every week, I would refuse to return my book. I would just check it out again and again. Every week. For a whole year. The object of my fourth-grade filibuster was 'D'Aulaires' Book of Greek Myths.' "

" You can really find yourself at sea when you're becoming an adult and suddenly have to feed yourself for the first time. "

" I think that some of the archetypes and works of science fiction that have pierced pop culture and stayed there are the darker ones and the dystopias. "

Science Fiction

" If I am honest with myself, a not-insignificant fraction of my enjoyment of any episode of 'Game of Thrones' is delivered in its opening moments. I sit down, settle in, and... BUM-bum, bah-dah-BUM-bum. "

" The vision of the Internet as a vast digital wasteland isn't correct. Everything is awesome, and we have more stuff to read than we ever have in history. "