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" If you had asked me growing up what a stylist does or what a magazine editor does, I would have had no clue - how do you research something like that when you are a first-born child of an immigrant who only grew up knowing doctor, engineer, and lawyer as careers? "

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" We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand. "

Eva Chen

Brand

Want

See

" This is so cliche and cheesy but so true - seeing how happy people get if you A. give them a beauty product or B. give them a tip that works. There's such joy in finding a good beauty product. "

" I would say I am unapologetically nerdy. I was always a little awkward. "

Eva Chen

Nerdy

Always

" I was very focused on school. No social life whatsoever. "

" I know how I shop and how I am inspired to buy things, and the majority of it is from Instagram. I look at people like Yasmin Sewell and Leandra Medine from the Man Repeller, as well as the countless models that have really cool street style, for inspiration all the time. "

" The eight months I took off between 'Teen Vogue' and 'Lucky' afforded me such amazing opportunities, and I learned so much from so many different people - the brands that I worked with, the companies that I was consulting for. "

" Print is very important because I think there is nothing like the tactile sense of picking up a magazine. "

" Beauty is the lowest common denominator: I don't care what they say - every girl, every woman, wants to feel pretty and empowered and beautiful, within their own definition of beautiful. I love fashion, I love shopping, but I love beauty more because I love the science of it. "

" I finish off my manicure with Dior's Gel Coat, which has a thicker consistency than most top coats. It dries quickly and leaves your nails really shiny. "

" To say I like social media is an understatement. "

Eva Chen

Social

Media

" You can get inspired from a magazine, yes, but you can also be inspired from a website, from a street-style blogger, from what people post on Instagram. "

" There are a lot of people on Instagram desperately trying to keep up with the Joneses. "

Eva Chen

People

Keep

" Fashion appeals to everyone... Everyone gets into it. "

" My advice for young people is, study what you love and intern in what you want to do. And I think it's okay to pivot as many times as you need to. "

" The new generation of designers, like Prabal Gurung and Alexander Wang, have hundreds of thousands following them on social media who will probably never be able to afford their dresses but still feel a loyalty to them. So when that designer writes a book or launches a beauty line, they might pick that up. "

" Basically, I feel like people have always taken photos of themselves. When I was in college, I had these Polaroid cameras my friends and I would have so much fun with. Today, we'd be taking those pictures on our phones. I think it's just part of culture today... Why not have fun with it? "

" A good attitude is really important. And a sense of optimism, someone who has ideas and isn't afraid to pitch them no matter what level she is. Someone who is proactive. Someone with efficiency and common sense. They don't always go hand-in-hand, common sense and, well, everything else. "

" The thing about Instagram and fashion is that is has absolutely taken down the sense of the velvet rope and has pulled the curtain aside on the entire experience that used to be for a select 100 people in the world. Now it is there for millions of people to consume. "

" I've been trying out all these bronzers, and By Terry has an amazing one called the Bronze Expert. "

" I have a bag and shoe addiction. If I were a doctor or a lawyer, I'd still have it. "

" I bought my first pair of pointy-toed Miu Miu shoes with a kitten heel from Barneys. They were $200, and it was a big deal. I wore them with a pleated black Benetton skirt and a white shirt. I looked like a waitress. "

Eva Chen

Kitten

Black

" There are different ways to show and tell through Instagram. What's right for one designer will be very different for another designer, and everyone's going to be figuring things out, but it's a great opportunity to use it for feedback. "

" The best perk of my job is getting to take products home. I mean, my bathroom looks like Sephora; like a clean, smaller Sephora. "

" Build a lifestyle around your brand, and the audience will follow. "