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" If you listen to the first, second, and third chorus of a song, they don't sound the same. It's the same melody and all that, but what really happens is that the energy changes. It's all about getting the listener to keep his or her concentration. "

Max Martin

Listen

Her

Energy

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" Life is so much easier without the attention. "

" You can hear songs that are technically great, songs that tick all the boxes. But for a song to be felt, you need something else. "

" My tastes have always been pretty cheesy. I like Def Leppard. At the same time, my tastes might be pretty universal. I don't know. "

Max Martin

Time

Pretty

" I first began with the recorder in our community music school. After that, I played horn and participated in the school orchestra. "

" It's incredibly important to me that you remember a song right after the first or second time you hear it. That something sticks to you, something that makes you feel, 'I need to hear that song again.' That's fundamental. Something you want again. And again. "

" It's music. It's supposed to be fun and inspirational. You have to be inspired. If I did it because it was my 'job,' and I only did it to make money, I don't think I'd still be doing it. "

" A great pop song should be felt when you hear it. "

" It's never like, 'Now I'm going to sit down and write this or that kind of song.' The melodies may show up in the car, in the shower. "

" It's one thing to speak about it and another to actually do something about it. "

" The producer should decide what kind of music is being made, what it's going to sound like - all of it: the why, when, and how. "

Max Martin

Kind

Going

" When I was young, people didn't even really know what a producer was. "

" You need a balance at all times. If the verse is a bit messy, you need it to be less messy right after. It needs to vary. 'Shake It Off' is a good example, where the math behind the drama is pretty clear. "

" Pop music follows the evolution of society in general: Everything moves faster. "

" I just believe in collaboration. I mean, I've written songs on my own, you know, but I think if the artist has something to bring to the table - someone like Pink, for instance - where they have something to say, it makes your job easier and more special. "

" If the artist isn't having a great day or finds it all boring, my role becomes that of a coach. Getting the very best out of the artist. Helping them perform at their very best when it's game time. One way to get them there is to bring them out of their comfort zones. "

" If you've got a verse with a lot of rhythm, you want to pair it with something that doesn't. "

" I believe you have to start with yourself, think about your bad habits and prejudices, not only in your profession but generally in life. Why do I assume that a doctor is a man? Something is indoctrinated from very early on. "

" If the chords change a lot over the course of a song, it's better to stay within the same melodic structure. "

" I want to be part of every note, every single moment going on in the studio. I want nothing forgotten; I want nothing missed. "

" Singing involves a great deal of psychology. "

" Sometimes you have to think about letting people move on. "

" I've never been cool. "

" I thought it was so cool that all you knew about Prince was about his artistry and music. "

" If nobody recognizes you, if nobody cares, it's easier to avoid getting carried away. That's way harder if you're a famous artist. "

" There are so many traps, so many ways of getting screwed in this business. "

" I don't think most people who listen to music are that interested in all the work that goes into making it. It's the artist you like. "

" I love being part of the ASCAP family of songwriters and composers. "

" I've learned that things change. The whole boy band thing almost turned into a stock market crash. "

" As songwriters, we are lucky to have ASCAP on our side, offering support and fighting for our rights. "

" The sound itself, the production, is of such great importance that it has become an integrated part of the composition. "