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" You need a balance at all times. If the verse is a bit messy, you need it to be less messy right after. It needs to vary. 'Shake It Off' is a good example, where the math behind the drama is pretty clear. "

Max Martin

Balance

Good

Messy

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" Life is so much easier without the attention. "

" I believe in the cause, and I believe in the people, and by supporting Music Rights Awareness, I very much hope - and believe - we can make a difference. "

" If the artist isn't having a great day or finds it all boring, my role becomes that of a coach. Getting the very best out of the artist. Helping them perform at their very best when it's game time. One way to get them there is to bring them out of their comfort zones. "

" My tastes have always been pretty cheesy. I like Def Leppard. At the same time, my tastes might be pretty universal. I don't know. "

Max Martin

Time

Pretty

" If you listen to the first, second, and third chorus of a song, they don't sound the same. It's the same melody and all that, but what really happens is that the energy changes. It's all about getting the listener to keep his or her concentration. "

" I don't think most people who listen to music are that interested in all the work that goes into making it. It's the artist you like. "

" I try to make the songs as good as I can - the way I like it, you know? And I guess my taste sometimes happens to be what other people, particularly radio programmers, like too. "

" Sometimes you have to think about letting people move on. "

" The producer should decide what kind of music is being made, what it's going to sound like - all of it: the why, when, and how. "

Max Martin

Kind

Going

" When pop culture can influence things in any way, when a song becomes something bigger than just a song, that's the greatest thing to me. "

Max Martin

Influence

Just

" There are so many traps, so many ways of getting screwed in this business. "

" It's one thing to speak about it and another to actually do something about it. "

" There was a phase when I and people around me listened to Prince a lot. A lot. We took Prince fandom to the extreme. "

" I love being part of the ASCAP family of songwriters and composers. "

" I first began with the recorder in our community music school. After that, I played horn and participated in the school orchestra. "

" Singing involves a great deal of psychology. "

" It's incredibly important to me that you remember a song right after the first or second time you hear it. That something sticks to you, something that makes you feel, 'I need to hear that song again.' That's fundamental. Something you want again. And again. "

" Pop music follows the evolution of society in general: Everything moves faster. "

" If the chords change a lot over the course of a song, it's better to stay within the same melodic structure. "

" You can hear songs that are technically great, songs that tick all the boxes. But for a song to be felt, you need something else. "

" Nothing wrong about EDM. Great songs came out of it, but there was a period when everything had to have a pace of 128 bpm and be DJ-related. "

" If you've got a verse with a lot of rhythm, you want to pair it with something that doesn't. "

" I'm a perfectionist. "

Max Martin

Perfectionist

" A great pop song should be felt when you hear it. "

" I believe you have to start with yourself, think about your bad habits and prejudices, not only in your profession but generally in life. Why do I assume that a doctor is a man? Something is indoctrinated from very early on. "

" It's never like, 'Now I'm going to sit down and write this or that kind of song.' The melodies may show up in the car, in the shower. "

" I want to be part of every note, every single moment going on in the studio. I want nothing forgotten; I want nothing missed. "

" I thought it was so cool that all you knew about Prince was about his artistry and music. "

" I've never been cool. "

" I remember that I started playing brass - not so much because I had a calling but because I thought it looked cool. "