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" If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web. "

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" When companies are private, founders can share more about their future dreams with investors; report less; and the shares are illiquid, constraining short-term changes in valuation. "

Aileen Lee

Changes

" Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder. "

" There's an opportunity to make your board - and your company - smarter by adding diversity, especially of gender. "

" What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence. "

" Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. "

" Many entrepreneurs, and the venture investors who back them, seek to build billion-dollar companies. "

" Some investors may grumble about entrepreneurs wanting 'unicorn valuations.' But let's be honest: most investors want them, too, and are supporting the massive capitalization of these companies. "

" We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized. "

" Especially when it comes to social and shopping, women rule the Internet. "

" Immigrants play a huge role in the founding and value creation of today's tech companies. We wonder how much more value could be created if it were easier to get a work visa. "

Aileen Lee

Today

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" You have to get under the hood and spend some quality time with someone to understand what they're really good at. "

" Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce. "

" Seed stage is an investment area that is really important for early stage startups. It feels like there is a need for trusted, experienced people to work with and to guide startups at this level. "

" Why do investors seem to care about 'billion dollar exits?' Historically, top venture funds have driven returns from their ownership in just a few companies in a given fund of many companies. "

" When I was growing up, I had lots of smart classmates that were girls, but none of us were really pushed into math or computers or anything like that. Girls took AP history and AP English and AP European history. And boys took calculus and physics. "

" Starting a company and being a founder is really hard, and most companies fail. You really have to have a deep commitment and belief in it and be willing to see it through many ups and downs. "

" There is very little diversity among founders in the Unicorn Club. "

" If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you. "

" History suggests the 2010s will give rise to a super-unicorn or two that reflect the key tech wave of the decade, the mobile web. "

" Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm. "

" The world is diverse, and having a professional team that mirrors the world is going to be more helpful for us. "

" I think there are many things that we can do today to make it a better work environment that is more supportive and encouraging of diversity. "

" I did not grow up thinking that I wanted to be an engineer. I had read some articles about girls becoming increasingly scientifically illiterate and that girls lacked confidence in their capabilities when it came to quantitative skills. And I just thought that was kind of wrong. "

" Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer Internet and e-commerce companies. "