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" Many entrepreneurs, and the venture investors who back them, seek to build billion-dollar companies. "
Aileen Lee
Venture
Seek
Many
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" I did not grow up thinking that I wanted to be an engineer. I had read some articles about girls becoming increasingly scientifically illiterate and that girls lacked confidence in their capabilities when it came to quantitative skills. And I just thought that was kind of wrong. "
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" Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm. "
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" Starting a company and being a founder is really hard, and most companies fail. You really have to have a deep commitment and belief in it and be willing to see it through many ups and downs. "
Aileen Lee
Ups And Downs
Deep
You
" There's an opportunity to make your board - and your company - smarter by adding diversity, especially of gender. "
Aileen Lee
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" Seed stage is an investment area that is really important for early stage startups. It feels like there is a need for trusted, experienced people to work with and to guide startups at this level. "
Aileen Lee
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" Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce. "
Aileen Lee
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" Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer Internet and e-commerce companies. "
Aileen Lee
Growing
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" Some investors may grumble about entrepreneurs wanting 'unicorn valuations.' But let's be honest: most investors want them, too, and are supporting the massive capitalization of these companies. "
Aileen Lee
Some
May
Wanting
" I think there are many things that we can do today to make it a better work environment that is more supportive and encouraging of diversity. "
Aileen Lee
Work
Better
Diversity
" Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder. "
Aileen Lee
You
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" What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence. "
Aileen Lee
Doing
Someone
Influence
" Women are thought to be more social, more interested in relationships and connections, better at multi-tasking. "
Aileen Lee
Women
Connections
Thought
" History suggests the 2010s will give rise to a super-unicorn or two that reflect the key tech wave of the decade, the mobile web. "
Aileen Lee
Reflect
History
Key
" Especially when it comes to social and shopping, women rule the Internet. "
Aileen Lee
Rule
Women
Social
" There is very little diversity among founders in the Unicorn Club. "
Aileen Lee
Club
Founders
Little
" We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized. "
Aileen Lee
Incredible
New
People
" Why do investors seem to care about 'billion dollar exits?' Historically, top venture funds have driven returns from their ownership in just a few companies in a given fund of many companies. "
Aileen Lee
Why
Care
Top
" Immigrants play a huge role in the founding and value creation of today's tech companies. We wonder how much more value could be created if it were easier to get a work visa. "
Aileen Lee
Today
Play
More
" If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web. "
Aileen Lee
Looking
Grow
Gold
" Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. "
Aileen Lee
Web
Show
Driving
" The world is diverse, and having a professional team that mirrors the world is going to be more helpful for us. "
Aileen Lee
Team
World
Professional
" You have to get under the hood and spend some quality time with someone to understand what they're really good at. "
Aileen Lee
Quality
Time
You
" When companies are private, founders can share more about their future dreams with investors; report less; and the shares are illiquid, constraining short-term changes in valuation. "
Aileen Lee
Share
Changes
More
" If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you. "
Aileen Lee
Best
Digital
Learn