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" I'm married to Ferrari. "
Luca Cordero di Montezemolo
Married
Ferrari
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" We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari. "
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" I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes. "
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" Sonia Gandhi and her husband have always been persons I look at with a lot of respect. Of course, one of the reasons we look at India with a lot of sympathy and enthusiasm is Sonia Gandhi. Now she is Indian, not Italian, but she will always represent a myth for Italians. "
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" Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1. "
Luca Cordero di Montezemolo
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Research
Important
" Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage. "
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" We do not invest in advertising... So racing is the best advertising for Ferrari. "
Luca Cordero di Montezemolo
Best
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" I think China represents huge opportunities for Europe. "
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" With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, we never do four doors, and we never exceed 7,000 cars per year. And 7,000 means 7,000. "
Luca Cordero di Montezemolo
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" Ferrari, together with my family, is the owner of my heart. "
Luca Cordero di Montezemolo
Together
Owner
Family
" I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like. "
Luca Cordero di Montezemolo
People
Present
Me
" We at Ferrari are a small, dynamic company, and we show what Italy can do. "
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Italy
Company
" I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I don't like big towns. "
Luca Cordero di Montezemolo
Like
Small
Winter
" Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small. "
Luca Cordero di Montezemolo
Fashion
Famous
End
" I speak for all Italian industry that India is number one priority for us. "
Luca Cordero di Montezemolo
Us
India
Number
" Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important. "
Luca Cordero di Montezemolo
Important
Me
More
" I'm a full-of-contradictions kind of guy. "
Luca Cordero di Montezemolo
Kind
Guy
" As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports. "
Luca Cordero di Montezemolo
Connected
Brand
Possible
" Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains. "
Luca Cordero di Montezemolo
Ferrari
Great
Go
" I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars. "
Luca Cordero di Montezemolo
More
Different
Parallel
" 'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center. "
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" A Fiat Panda, it's the best car in the world. "
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" Formula 1 will always have high and strong investment. Who can't make these investments will race in other series. "
Luca Cordero di Montezemolo
Always
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" These new 'hybrid' F1 cars represent an extremely complex project. "
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" I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party. "
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I Am
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