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" I'm no health care expert, but you've got technology that constantly advances the ability to extend life and maybe improve lifestyle. That puts constant upward pressure on health care costs. "

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" In our experience at Safeway, we're confident that we can actually improve the quality of health care while taking costs down and using the savings to help finance coverage of low-income people who are clearly going to need help to pay for insurance. "

Steven Burd

Quality

Finance

Experience

" The first job I ever had was right here in San Francisco with Southern Pacific. "

" The most challenging part of being CEO is communicating to 200,000 people what you want done. "

" The first person a customer speaks with has the greatest impact on that customer's impression of Safeway. "

" We're trying to take a leadership role in solving the nation's health-care crisis. We want everybody in this country to have health insurance. "

" You know that a lot of people go to emergency rooms when they don't really need to. "

" If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name. "

" We're a high-volume, low-margin business, so we decided to reinvent our own approach to health care. "

" People like to work for a winner. "

Steven Burd

People

Winner

" We've been paying for 100 percent of preventive care. But if you're not getting annual physicals, then you're not going to gain a financial incentive, so effectively your insurance premium with us will go up. "

" I need more personal time and, given my extensive work in health care, I want to pursue that interest further. "